Choosing a typeface for any project can sometimes prove to be a cumbersome task. Not only do you have to identify the type of typeface (e.g. serif, sans serif, script, display, slab serif—the list goes on and on), but you also have to make sure you don’t pick a dud! A poorly chosen typeface can really sandbag your creative efforts. It’s almost as important to know the bad typefaces as it is to know which ones are great. Truthfully, the design world is almost over-saturated with thousands of different typeface choices, but luckily, a vast majority of designers actually agree on the worst typefaces to use. Below is a short list of what we think are the ones you should avoid.
Andy Edwards is Director of Digital Services at bloomfield knoble. He possesses the hybrid skills of a strategic business executive and a creative, problem-solving designer; someone who is a catalyst for transformation and the agent of cultural change.