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One of the big problems with digital signage (and many other types of mobile marketing) is the lack of WiFi connectivity. Digital signs often rely on WiFi as a means for content delivery, diagnostics, analytics, etc. The problem is that WiFi uses very low power and operates on a very narrow spectrum, which makes it difficult to pick up a WiFi signal, especially inside or rural areas. Digital signage inside a retail environment usually means installing a new WiFi network for the store, which brings not only added costs, but also one more thing that has to be monitored and managed. Ideally, digital signage (that requires WiFi) could tap into an existing network that was much more powerful and robust. After September 23, that could very well happen.
Associate Creative Director at bloomfield knoble