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I was reading an article about Terahertz radiation, and I realized that I was looking at the next million dollar idea – T-ray Specs!
It’s not just the science of marketing – it’s all about marketing science.
Can you imagine how much money was made back in the day by the company that sold the X-ray specs? They never mis-marketed the product – my recollection is that it was always promoted as an optical illusion or gag, but the company that created / marketed the product knew how to tap into what was current at the time. In the late 1950s, X-rays were this amazing, futuristic concept that could (and did) change the world. X-ray specs brought a concept in science into the mainstream. I don’t know that any doctors got their start by wondering how X-ray specs worked, but it’s neat to me that a scientific concept could enter popular media.
Well, everything old is new again. Terahertz radiation is a type of radiation that lies between microwaves and infrared wavelengths of the electromagnetic spectrum.
Associate Creative Director at bloomfield knoble