Remember when videos were a “nice to have” addition to your marketing plans? Those days are over. AI search algorithms are now actively analyzing spoken content to determine rankings.
SQ Magazine reports that 75% of marketing professionals globally rank video as their top-performing content type.
According to a recent Pew Research Social Media Fact Sheet, more than 80% of all U.S. adults surveyed said they use YouTube more than any other social media platforms. The survey also shows that YouTube viewers have the highest income and education levels.
A few things are fueling this shift:
- Engagement & Retention: Video naturally holds attention better than static content. People are far more likely to watch a 60-second video than read a 500-word article on the same topic.
- Platform Prioritization: Social algorithms (especially Instagram, LinkedIn, TikTok, and YouTube) heavily favor video content, giving it significantly more reach than other formats.
- Versatility: One video can be repurposed across multiple channels—cut into shorts, turned into GIFs, transcribed for blog posts, or used as email content.
- Trust Building: Video creates a more personal connection. Seeing and hearing someone builds trust faster than text alone.
Video isn’t just for retail brands, at bk we’re seeing our B2B clients (such as Fannie Mae and NTT DATA) think more strategically about how they use video content.
The one thing that hasn’t changed is the process for making great videos. Good storytelling and authenticity surpass production value every time. Brands need to focus relentlessly on their audience’s motivations and deliver genuine value in their videos to make it through the sea of similar videos.
bk has produced short and long-form videos since it began more than 25 years ago for clients like Fannie Mae, NTT DATA, TXU Energy and Stubbs Bar-B-Q. We’re ready to help you build and execute your 2026 video production strategy.
Take a look a some of the videos we’ve produced for our clients:
Contact us now to get started.
Kristi Adams serves as VP of Business Development and Strategic Services at bloomfield knoble (bk) Advertising, helping Fortune 500 and innovative entrepreneurial organizations make sure strategy and creative work together for growth.