This content has been archived. It may no longer be relevant
When the economy is bad, people spend less money.
There, saved you a trip. This isn’t a knock on Advertising Week – I think it’s a great concept (although I wish events were all in one location and educational tracks didn’t overlap), but James Carville said it best, “it’s the economy, stupid.” When people are getting hammered, they spend less money and buy less stuff. The response of the company making the stuff isn’t to advertise more – it’s to cut product price. Want to cut product price? Cut costs like advertising. It’s a vicious cycle.
Associate Creative Director at bloomfield knoble