At bloomfield knoble, employees are more than a cog in the great marketing machine. They are mothers, husbands, artists, fishing enthusiasts and so much more. This series highlights how bk employees use their skills in every aspect of their lives, from the incredible work they do in office to their hobbies and passions outside of work. The people of bk are a creative, inspired and diverse bunch that are constantly seeking knowledge and illustrating their immense skillsets. We are excited to introduce you to each member of the bloomfield knoble team so that we can share our gratitude.
In 2017, Breanne began at bk on our Vizient team working on improving templates and design as well as updating materials. This morphed into her working a lot more with InDesign and getting to design both print and digital material, which encouraged her aspirations to create meaningful art that not only resounds with the audience, but also serves a purpose.
After becoming an Art Director in early 2021, she was able to hone in on her desire to design and create material that her audiences wanted to see. “I like to think design is a helpful industry for people in general,” she says. “If you don’t have a good design, things don’t work the way you want them to.” Breanne understands the plight of us all; being on a website that doesn’t work properly is frustrating and can deter users. She continually works to create an environment through design that is not only aesthetically pleasing, but also functional.
As a keeper of creative at bk, Breanne’s work is surrounded by this idea of using her talent and skill to provide practical yet engaging resources. When she’s not in meetings or brainstorming with Chris Weatherley and Andy Edwards, she’s doing everything from mood boards to website display to creative copywriting, with some of her favorite tasks being typography and layout. “I love typography and design layout, and I feel like I’ve grown a lot in that area,” she says. “I’m able to leverage [those skills] within brand guidelines while also coming up with ways to make it look really cool, even if I can only use one font.” This is also where those brainstorming session come back into play. While she sees herself as being particularly speedy, Breanne knows she’s not immune to artist’s block and understand the importance of collaboration. “The brain power of having multiple people thinking about one thing helps to speed things up,” Breanne says. “Sometimes I get stuck in my own little world, and I know I’m not going to get out of it unless I can brainstorm with someone else to get a new perspective.”
Both in and out of the office, Breanne is constantly utilizing her skills and expressing herself in each facet of her life. With the help of her wedding planner, Breanne recently executed her vision for her dream wedding using her many design talents. Together they created each piece of her wedding from the large tasks of balancing elements and choosing the right colors, all the way down to the invitation design and other tiny details. Breanne’s creative expression throughout her life follows a common theme of working towards a higher purpose. She notes her faith in Christ as being an important aspect of her life, “knowing I’m working for and serving a higher power keeps me motivated,” she says.
Being accustom to a fast-pace environment, Breanne loves to stay active and stay learning. When she’s not curled up on the couch enjoying the latest docuseries on Netflix, you can find her dancing with her friends at a concert. She’s also passionate about keeping up with her health and staying energized, especially when she can hit the cycle bar or go two-stepping with her husband.
As she continues to grow, Breanne appreciates that everyone at bk is there for you and wants to see you succeed. “Something I love about bk is how everyone has supported me, even when I wasn’t so excited to come to work,” Breanne says. “They saw that and did all they could do to help me thrive. They’ve been good to me seeing me through my journey.”
Who is bloomfield knoble?
bk is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bk provides a one-to-one approach.
Call Eric Hirschhorn to learn more at (214) 254-3805, or eric@bloomweb.com.