Borden Dairy Company
Connecting families through storytelling
What’s more wholesome than family, summer, milk and reading? A concept that brings it all together. By partnering with Candlewick Press, the publisher of the popular Judy Moody book series, we created Borden’s Mooo-dy Summertime Mania promotional sweepstakes for parents and young readers. The promotion included a choice of four different Judy Moody e-books, an exclusive Judy Moody book written specifically for Borden Dairy and a chance to win many more prizes with the “Way-Cool Sweepstakes”.
Concept | Market Research | Co-promotion | Responsive Website | Sweepstakes & Fulfillment