Adobe Summit 2014

adobe summit 2013 photo

One of the things that makes bloomfield knoble a great agency is our willingness to share ideas and be open to additional concepts. We extend our “sharing circle” to include partners and even clients and at times, other agencies. One of the best ways to share with other agencies is through conferences, like the 2014 Adobe Summit.

According to their website, agencies like bloomfield knoble will learn how to find and make the most of every marketing opportunity. Attendees will hear from leading innovators, explore the latest tools and trends, and see how companies are using Adobe Marketing Cloud to give them the insights they need, faster and smarter than ever. Whether new to digital marketing or an experienced veteran, the hands-on training, breakout sessions, keynotes, and panel discussions will give attendees valuable insights, tools, and techniques for making the most of Adobe Marketing Cloud. Attendees will learn how to create, measure, and maximize digital experiences to build brand loyalty and capture new customers. Attendees will also discuss strategies and best practices for optimizing multi-channel analytics, site conversion, audience segmentation and advertising, cross-channel campaign management, and web experience management.

Even though it’s Adobe-specific, the Summit offers a wide-range of opportunity for different types of attendees:

Analysts – Discover how Adobe Analytics can help turn Big Data into strategic insights to identify the most profitable opportunities, engage audiences with compelling content, and determine the critical inputs to achieve marketing success.

Digital Marketers – Learn marketing strategies for testing and targeting offers and experiences, ideas for management and deployment, how to leverage valuable analytics, and then how to connect the dots back to broader marketing efforts.

Developers – Adobe’s top technologists will share innovative approaches to measurement and optimization across digital marketing activities. Learn how to capture data from unique new sources in video and social, and how to use our APIs and SDKs to automate processes and leverage your data. Get hands-on experience and code assets from every session. Marketing Executives – Business’s success depends on turning data into actionable insight, building personalized experiences that elevate the brand, understanding the value of social media, and determining the ROI of your marketing spend.

Advertisers – Technology combined with data has quadrupled your advertising opportunities, but the options can be overwhelming. Learn how to spend wisely, focusing your resources on the most relevant and impactful solutions so you can get better results from advertising dollars.

Publishers – Advertisers are more sophisticated and demand more value from their publishing partners than ever before. At Summit, learn how to deliver the right message to the right audience on the right device, with less waste and better return. 

Content Managers – Discover how innovative, global companies are connecting analytics and web content management to power personalized experiences across web, mobile and social channels so they can build brand loyalty and capture new customers. 

Social Marketers – Industry gurus and Adobe’s own social marketing experts will share insights and strategies to help your company crack the code of social; stay current on trends; and get better, more measurable results.

If this isn’t reason to attend, then consider these reasons. One > Once you’ve soaked in all you can from the keynotes and breakouts, the day will be far from over. Use the evenings to meet other marketers, and enjoy big name performers have the Summit Bash. Previous Summit performers have included Maroon 5, the Killers, Lenny Kravitz, Foster the People, and the Black Keys. Two > Registration allows you to request a complimentary lift ticket for Friday’s Ski Day. (Ski rental equipment can be added during registration for a nominal fee; however there are a limited number of rental packages available).Hope to see you there.

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