Soundlly is using data-filled tones to stream additional content to mobile devices. Let me start this post off by saying that “Soundlly” is not a typo, no matter what spell-check / auto-correct says. Instead, Soundlly is the name of a company in Seoul, South Korea, which has developed a technology that uses sounds at low …
Watching TV is about to get even more interactive. Read More »
The same machines that help us better target can also hurt us. Caveat Empclicktwittor is me pretending I remember anything from high school Latin class, but I’m going to loosely translate it as, “beware what you click on Twitter” because it turns out that the same machines that help us better target customers can also …
The next generation of consumer is even more different than you think. My 11 year-old son makes me insane. Don’t get me wrong, I love him more than anything, but after watching him walk around with a trash can on his head the other day, I’m starting to think that maybe . . . just …
I saw an ad that made me do a double-take the other day. Since I work at bloomfield knoble, a premier strategic marketing and advertising agency, I’m generally not prone to paying much attention to ads or being surprised by them, but this one caught me off guard. The ad was Paul Marcarelli pitching Sprint. The …
Let’s be honest – I’m not always hard at work in my office here at bloomfield knoble. These moments are infrequent, mind you, but they do occur. While I should probably use my free time to get some form of exercise, I instead use them to pursue my side passion—quantum mechanics. Now, thanks to IBM …
What, besides figuring out that trolls (some of whom work here at bloomfield knoble) rule the Internet, can Tay teach us about social media? By now you’ve probably heard about the rise (and very dramatic fall) of Microsoft’s Tay, an artificially intelligent bot on Twitter. Microsoft was hoping to show off that it had made significant …
I, for one, welcome our new computer overlord. I’ve seen enough movies to know that an Artificial Intelligence will rule the planet some day. While these usually end up going pretty poorly for humans (The Matrix, Terminator), I’m hoping that a pro-AI article (most likely being read by the AI) will allow me a position …
First and foremost, let me make a confession: I’m pretty lazy. In fairness to me – as well as a desire to keep my job here at bloomfield knoble, I’m actually only lazy at some things – more specifically, things that I don’t consider important like: what I wear; what consumer goods I buy; consumption choices, …
I struggled to find time to write this blog – not because I’m too busy at work, but because I’ve been too busy playing with Google Cardboard. I had heard about Google Cardboard, but I’ve been more interested in Oculus Rift and similar devices and hadn’t given it much thought. Then, much to my surprise, I …
I was at a family gathering this weekend and was watching my son and my nieces and nephews (aged from 8 – 14) avoid social interaction with adults by spending all of their time on iPads or iPhones when I noticed something interesting. They were all on the same platform (Instagram) and sharing a verbal conversation …
