If you want to find out more about Green Washing – the practice by some manufacturers that provides misleading or false information about the environmental friendliness of their products, visit the Sins of Greenwashing site and play their game. It’s a great way to test your knowledge about products and the claims they make about […]
A fire alarm went off at our offices yesterday. It was just a drill, but as we all gathered outside and accounted for each employee according to our business continuity plan, it reaffirmed one of our core beliefs – the value of planning ahead for every possible scenario. We take some comfort knowing that if there
Fire Alarm – A Drill’s Better Than the Real Thing Read More »
I am a big believer in communication. I’m not writing about marketing/advertising when I make this first reference. I am writing about in life, in general, in everything. Too often, too much is left unsaid. Or, like a young child afraid to ask questions in front of peers, we leave too much un-asked. The point
The relevancy of understanding the client’s viewpoint Read More »
Many times we have made a simple statement when discussing how to approach marketing planning with a new client: “When you go fishing, it is best to fish where the fish are.” Seems like a no-brainer. So how about we take the metaphor further in approaching planning to marketing?
Is ‘fishing’ a good metaphor for marketing? Read More »
