Eric Hirschhorn

Eric J. Hirschhorn is a principal at bloomfield knoble. For 17 years he has helped lead the Dallas-based advertising agency from start up to becoming a premier, full-service agency whose clients include some of the most influential companies in America. Eric lives to spend time with his family, to work and to travel the world in search of unique fishing adventures.

Eric Hirschhorn

Fighting the battle against mediocrity

Complacency is the greatest danger to an advertising agency and its clients It happens to everyone and everything, everywhere. Monkeys in the forests of South America get complacent about their jumps between trees in the jungle and fall to their deaths. (Check it out, it is a real thing.) The New York Yankees get tired …

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The bk ‘We Care’ Campaign Launches for 2016

I know, I know. The year just ended and you were barraged with social media messages about holiday charitable support from seemingly every company in the U.S. Holiday charitable support now seems as ubiquitous to the holiday season as “Holiday Sales Events” (kill me). At that time of year we, bloomfield knoble (bk), may appear to …

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Government agencies are hurting themselves and their mission

Guessing games are not fun to me. Especially when everything is riding on choosing the right answer. For too many local, state and federal agencies that bloomfield knoble (bk) has dedicated its resources to assisting, they are playing a dangerous game that only hurts their outreach mission. This is not done intentionally. Most of the leaders …

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For Too Many Farmers, American Serfdom Is Alive and Well

Chicken farmers are under the thumb of an evil poultry empire. Want to read this blog? Well, you can’t . . . unless you first read these backgrounders and references: From the Huffington Post From SustainableAgriculture.com From the website of Congresswoman Marcy Kaptur From Poynter It is my personal opinion, and not that of the representative …

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2015 Forecast: bk Knows What The Economy Holds For Next Year

While we at bloomfield knoble, inc., (bk) do not claim to be a financial predictor or an oracle, it doesn’t take a swami to know which way the wind blows. No, bk is not a financial institution. We don’t have inside knowledge of what the Bilderberg Group is up to, nor are we members of the Skull and Crossbones society. That said, …

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Tsu.co Has The Kryptonite To Take Down Facebook

If you were planning to take on the industry leader in any marketplace you would need to have a very solid strategy. However, strategy alone could only scratch the surface if you didn’t have something disruptive to offer. What you would need is something equal to Kryptonite. Something that would hit your target at its core. Meet Tsu.co, which is looking …

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Entering into collaboration as an honest partner has its rewards

“Splitting up the Pie,” as (they) say, is not easy. That is where collaboration between two or more companies usually falls apart. For nearly 20 years I have helped develop collaborative relationships to build business, portfolio, team skills and to broaden the breadth of this agency. It has, without a doubt, been one of the …

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