Well, here’s another one of those things of which I’ve been aware, but dismissed, that may come back to haunt me. According to an article in New Scientist by Jacob Aron, as Bitcoin is taken more seriously, banks may step in to regulate the currency. Bitcoin is maturing rapidly. Last week blog host WordPress.com announced it will now accept Bitcoins, adding blog themes to the list of things you can use the currency to buy online, which already includes T-shirts, jewelery and illegal drugs. Bitcoin has no central bank or authority. Instead users running the Bitcoin software form a decentralised network that processes transactions. At the same time, their computers attempt to be the first to calculate the results of a difficult and regularly changing puzzle and so receive a small amount of Bitcoins as a reward.
The Bitcoins that make up the virtual currency are stored under a unique alphanumeric sequence called an address. To make a purchase, users transfer coins from one address to another. Details of that and other transactions are then broadcast to the Bitcoin network for inclusion in the public record, which is what makes the transaction official. New sets of transactions, known as blocks, are only added to the public record when a user’s computer crunches the numbers to solve a complex puzzle, which gets easier or harder to solve depending on the computational power of the network. It is designed so new blocks are generated roughly every 10 minutes. The person whose computer solves the puzzle receives a reward, currently 50 Bitcoins, injecting new money into the currency, which they can then spend and start the cycle again. These can then be spent or converted into cash. The process is called mining because of its similarity to striking gold. The mining reward was initially set at 50 Bitcoins by the currency’s mysterious creator, the pseudonymous Satoshi Nakamoto, but to prevent inflation it is designed to halve every four years until the total number of Bitcoins is fixed at just under 21 million, double the current number in circulation. It is impossible to predict exactly when this “halving day” will take place as it depends on the computing power of the Bitcoin network.
No one is sure what the effect of halving will be, but with 1 Bitcoin currently valued at around $11, miners look set to take a significant hit to their profits unless the exchange rate adjusts. “Seeing what happens to the price of Bitcoin will be interesting,” says Gavin Andresen, lead developer of the Bitcoin software. “Everybody knows when it’s going to happen, so if we assume everybody is purely rational, economic models tell you that nothing will happen because everybody will have already anticipated that change.”
Another looming shake-up complicates matters, however. Calculating the Bitcoin algorithm is like entering a lottery and the more powerful your computer, the more tickets you get. Early adopters simply used the central processing unit of an ordinary desktop computer, but mid-2010 saw a shift to using more powerful graphical processing units (GPU). The Bitcoin algorithm is designed to adjust to changes in the computing power of the Bitcoin network by altering its difficulty every two weeks, equivalent to changing the odds of the lottery, which keeps the supply of new coins roughly stable.
But these GPUs will soon be outclassed by application-specific integrated circuits (ASICs). As the name suggests, this is hardware designed to do just one thing: compute the Bitcoin mining algorithm. “They are the endpoint of Bitcoin mining,” says Josh Zerlan of Butterfly Labs in Kansas City, Missouri, one of a number of firms promising to bring ASICs to market before the end of the year. Many worry that a limited supply of ASICs will allow a cabal to take control of the Bitcoin network. But the true impact of ASICs plus the halving might be to dissuade those running Bitcoin on cobbled-together computers for spare change, making the currency a more professional endeavour, which is therefore more attractive to business. “A lot of people see Bitcoin as a get-rich-quick scheme,” says Zerlan. “I see mining becoming a professional activity.”
If that happens, a lot of people who bought cheap GPUs to get in on the currency’s gold rush will be looking for another way to make money. CoinLab, a Seattle-based startup, wants to exploit that. The plan is to take advantage of the unused GPUs by paying their owners – in Bitcoins or other currency – for their computing power, and then sell it on to those who need cheap access to number crunching. “We are providing something good for the world to do with all these GPUs,” explains Peter Vessenes, CoinLab CEO and executive director of the Bitcoin Foundation.
The fact that companies like Butterfly Labs and CoinLab want to make money from Bitcoin shows that it is becoming more stable and reliable, says Andresen. “The surrounding infrastructure is really starting to mature, and I’m seeing a lot more well-funded projects as opposed to fly-by-night outfits who maybe shouldn’t be involved in the financial transaction world.” Even the European Central Bank has taken interest, last month publishing a report on virtual currencies. It says such currencies will have little impact on real-world financial stability for now, but if the popularity of Bitcoin and its ilk increase, central banks may have to start regulating them. That is unlikely to go down well with Bitcoin’s libertarian supporters, but could help wider adoption, says Elli Androulaki, a security researcher at the Swiss Federal Institute of Technology in Zurich. “For Bitcoin to be valuable, banks will have to get involved.”
Widespread use could threaten another Bitcoin trait: anonymity. Although Bitcoin transaction records are public, there is nothing that links a Bitcoin address, where coins are stored, to an individual. When Androulaki’s team simulated the use of Bitcoin in a real-world setting they discovered that the timings and amounts of regular purchases – a cup of coffee every morning, say – could be used to link addresses in 40 per cent of cases, thus revealing the total number of Bitcoins in a user’s possession. This doesn’t immediately give away their identity, but if one address has been linked to a person in a public setting, the rest can be linked to them as well.
Clearly, Bitcoin still has a long way to go before it gets anywhere near the mainstream, but it is doing well for such a young currency. “I still tell people Bitcoin is an experiment, so don’t invest time or money that you can’t afford to lose,” says Andresen. “I’m hoping a year from now I can stop telling people that.” From an agency perspective, the popularity of Bitcoins may most dramatically impact tween marketing, since the entire currency can be processed and used without having any “real world” equivalent. Imagine clothing sites accepting this form of currency – kid’s don’t have to approach their parents for real money, they simply mine and spend. It’s like the Old West (mining for gold) and may especially impact pre-paid accounts.
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A STEM (Science / Technology / Engineering / Math) graduate and COO of bloomfield knoble, Thomas exemplifies the view that advertising is becoming an engineering discipline. He leads the integrated insights and strategic planning group in a way consistent with bloomfield knoble’s goal of bringing a strong analytical foundation to uncover fresh and innovative insights and business opportunities.