Rare Earth (not the band) Worries Mount

The EU demanded that China loosen its sales of rare earth materials after the World Trade Organization (WTO) upheld a ruling that Beijing’s policies to limit raw material exports violated international trade rules.  The reason a case was even filed is because countries argues that the higher prices their manufacturers were forced to pay for

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Faster FFT means even more mobile marketing

Don’t be shocked, but this post actually does have something to do with the science of marketing.  A mathematical tool named for its speed just got thousands of times faster.  The blistering new version of the fast Fourier transform (FFT) should make compressing audio and video less of a drain on mobile devices.  The Fourier

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bloomfield knoble project a 2012 Apex Award Finalist

Digital Signage Expo (DSE), the world’s largest and longest running International Conference and Tradeshow dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), today announced the finalists for its Apex Awards for 2012.  The annual DSE Apex Awards honor innovation in the development and deployment of technology in the global DOOH industry.

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Stephan Pastis is a Genius!

Full disclosure here – I am huge fan of Pearls Before Swine and of its creator, Stephan Pastis.  In fact, it has been my great pleasure to not only meet Mr. Pastis, but to hang out with him as well.  He is an amazing combination of funny and charming with tremendous charisma and yes, I do have

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Google+’s Much Needed Shot in the Arm

bloomfield knoble has been watching Google+ with a skeptical eye since its launch last summer. As we stated at the time, where do people have room in their lives for another social network? We still stand behind that statement. It’s not like Facebook is doing anything wrong. They’re not driving away the masses, making them

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