When CoreLogic needed a new creative approach for their Location Information & Natural Hazard Risk Solutions, bk provided custom illustration and layouts to help drive leads.
When we were challenged to develop a promotion to "really move the needle," we turned to our proprietary data sources to target the shopper and churn up some success.
The team at Homepath.com engaged bk to help grow the brand with improved usability and creative design. We delivered to stunning effect.
What’s the best way to experience the Old West and personalities like Annie Oakley and Buffalo Bill? Visit the National Cowgirl Museum and Hall of Fame in Fort Worth, TX, where bk provided six interactive multi-touch experiences as a part of an overall, incredible exhibit.
To enterprises seeking to grow their business model, bk is the strategic marketing and advertising firm that provides precise planning to surpass business growth targets.
For 18 years we have developed and honed a process to bring our clients success. We call it the R.U.D.E.™ system.
This may not be actual rocket science, but we take the same approach. This is not your standard ‘advertising speak.’ We really are math nerds and we start with theoretical algorithms to your target or market problem and then we move into media assessments, online surveys, IDI’s, focus groups, market study, qualitative vs. quantitative and whatever we think will get us closest to solving the riddle.
Now that we have the research, we can build our Understanding. We never take the same approach or make blanket recommendations for media placement or brand execution. Remember, we stated this is all based on a 17-year-in-the-making process, and we take that to heart.
With Understanding comes clarity. With clarity can come intense planning and brainstorming. You’ve seen Mad Men? Well, that is not the bk way. Instead, we stick to the rocket scientist approach. We methodically work through campaign or creative planning based on the Research. We are agnostic to the media. We let the Research lead us to the Understanding and we don’t alter that with bias. If Research shows your target audience is mobile-based, we Understand that and stick to the proof.
We believe our Understanding of your business goal should end up at our motto:
It sounds simple. But it’s actually pretty hard. So let us work with you to get there.
We Develop our creative and technical applications off of the first two stages of our process: Research and Understanding.
Since we now Understand your business’s growth goals better than anyone outside of your internal team, why would we let anyone else do the work? It’s the little things that make a creative execution or technical development work so well. So we keep it internal. Our creative and technical teams have long tenure with bk based on experience and skill. Since we, as a unit, Understand your business’s positioning, developing effective, action-driving creative is a natural derivative of the 17-year-in-the-making process.
Which leads us to executing your campaign, project or daily update. You see, we serve our clients in many crucial ways. Most of our clients have counted on us for 6+ years. Some even more. In each case we serve as long-term strategic partners, helping to cover and uncover issues before they occur.
So whether we work on a project basis, channel marketing or as-needed, we can be effective placing your media, developing a niche microsite or website, leading social media content development or developing ads or radio spots for online or offline play.
For a more detailed explanation of the R.U.D.E. process. Click Here
Relationships are everything to us. We become part of your team, listening first, then working with you to achieve your goals.
When form follows function — and you have process to ensure it occurs — beautiful things happen.
Our dedication to the data informs our decisions. We don’t execute a project, campaign or creative without justification from the research.
It's all about the plan — and then refining the plan as it gets in motion.
Because we rely on research, planning and strategy, your campaign will reach your target audience and surpass your goals.
Because we have focused understanding, our creative knocks it out of the park.
Our in-house technical expertise means our strategy, planning and creative dovetail perfectly for a masterful finished product.
From review of existing materials to active campaign adjustments, we never stop pursuing a cycle of continuous improvement to increase your success.
To read about how we’ve helped specific companies with a variety of strategic marketing and advertising solutions, download our case studies by clicking here.
At bloomfield knoble, we care about our community — on a world wide scale — and we show our support through volunteer efforts, financial support, pro bono social media and other efforts agency-wide. Why we want you to know We Care ».