Thomas J Thompson

A STEM (Science / Technology / Engineering / Math) graduate and COO of bloomfield knoble, Thomas exemplifies the view that advertising is becoming an engineering discipline. He leads the integrated insights and strategic planning group in a way consistent with bloomfield knoble’s goal of bringing a strong analytical foundation to uncover fresh and innovative insights and business opportunities.

Thomas J Thompson

Just when I thought screens couldn’t get any brighter . . .

Thin screens for televisions, computers and other big display devices may soon have brilliant, sharp pictures while consuming much less power, thanks to transistors that use carbon nanotubes to deliver current in a new way.  It will be at least a few years until the technology, described in the April 29 Science, graces your flat …

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I’m not saying I told you so, but . . .

NeuroFocus Announces World’s First Wireless Full-Brain EEG Measurement Headset: Mynd™ Company’s Breakthrough Technology Poised to Revolutionize the Future of Neuromarketing; Endorsed by Leading European Brain-Computer Interaction Consortium NEW YORK, March 21, 2011 /PRNewswire/ — NeuroFocus unveiled the first dry, wireless headset designed to capture brainwave activity across the full brain today at the 75th Annual …

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Braess’s Paradox and Experiential Marketing

Braess’s paradox states that adding extra capacity to a network, when the moving entities selfishly choose their route, can in some cases reduce overall performance.  This is because the Nash equilibrium of such a system is not necessarily optimal.  The paradox has generally been applied to traffic, but more and more agencies are finding that …

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