Eye tracking isn’t a new concept to advertising, but the technology used for eye tracking is – and it’s getting better. James Breeze, usability specialist and CEO of Usable World has a blog about eye tracking (and other things) – it’s really good, go check it out. Anyway, I’ve seen tons of studies about eye
One of my best friends is just about the greatest salesman you’ll ever meet. We got to know each other long ago when I was working as a copywriter at a software company and he was, naturally, working in the sales department. Most of the sales people who worked there were either on the obnoxious,
Ask even the most seasoned Search Engine Optimization (SEO) specialists and they’ll tell you that the rules of the game are constantly changing. Your website is at the mercy of the search engines and their algorithms. Google, Bing, Yahoo, Ask – they all keep their cards held close to their chest as far as what,
Advertising is really about telling a story. The way we tell the story depends on the length of time we have to tell the story and the method by which we are telling the story (TV, radio, etc.). but the simple fact is that we are all captivated by a good story. Jessica Marshall recently
I was reading an article by Jim Giles about crowd-sourcing. Crowd-sourcing is one of those buzzy new technology trends that I generally try to avoid writing about. It’s not that I am against it or anything, it’s just that a lot of people have already written really good articles / blogs / books about it.
If you want to find out more about Green Washing – the practice by some manufacturers that provides misleading or false information about the environmental friendliness of their products, visit the Sins of Greenwashing site and play their game. It’s a great way to test your knowledge about products and the claims they make about
