If you want to find out more about Green Washing – the practice by some manufacturers that provides misleading or false information about the environmental friendliness of their products, visit the Sins of Greenwashing site and play their game. It’s a great way to test your knowledge about products and the claims they make about
Grocery stores have spent a lot of money getting us to scan and bag our own groceries. Inevitably, I end up behind someone who can’t figure out the technology, so any gain in time from DIY is lost. Luddites aside, the other problem with self-checkout is produce. It can take forever trying to pick the
This may very well become the greatest advertising battle ever. EVER! As you have probably heard by now, Taco Bell is steaming mad over a lawsuit alleging that its beef isn’t beef, and has responded to the lawsuit by taking out an ad slamming the claim as “absolutely false.” In a full-page ad appearing in prominent
I didn’t go to school for advertising – never even took a class. Some people would say that’s obvious. 1921 – 2010 When the world of advertising / marketing was thrust upon me – or vice versa – I studied. I tackled advertising and marketing the way I tackle all scientific issues – I read
I’ve talked about how digital signage is a great way to capture attention – and I’m even starting to think that glasses-free 3D could be a great way to go even further. However, both of those pale in comparison to creating an optical illusion that appears out of nowhere! Optical illusions are a great way
What do you want to accomplish with your direct mail campaign? I doubt anybody answered, “For it to get thrown in the trash as soon as it’s picked out of the mailbox.” Or, “To spend a lot of money on a really nice mailer and send it out, only to guess a few months later
