Musings on interdisciplinary scientific research, trends and findings that affect (and, in some cases, effect) the way we market goods, services and opportunities.
Thinking about this week’s post, I am reminded of my favorite physics joke: A quantum physicist is pulled over by a police officer. The officer comes up to the window and asks him, “Do you know how fast you were going?” to which the quantum physicist replies, “No, but I can tell you exactly where …
Why do we sort through data? Part of the reason, from an advertising perspective, is because we want to be more relevant to our customers. Another reason is to be predictive about the action customers will take. It may be more “marketing” than advertising, but it’s a vital part of data utilization. One of the …
I knew my D&D expertise would come in handy one day Read More »
Why do we sort through data? Part of the reason, from an advertising perspective, is because we want to be more relevant to our customers. Another reason is to be predictive about the action customers will take. It may be more “marketing” than advertising, but it’s a vital part of data utilization. One of the …
I knew my D&D expertise would come in handy one day Read More »
This is one of those announcements that I think is of great importance, yet doesn’t seem to make it to “mainstream” media. Therefore, I take it upon myself to write articles about things that, when finished, I realize is of interest to almost no one and that’s why it’s never reported in “mainstream” media. But, …
It’s getting to be that time of year. No, not pumpkin everything – although it is that time of year – no, I’m talking about the run-up to CES. This is the time of year when companies start to drop tantalizing tidbits of information about what we might see. It’s probably not the best marketing …
It’s getting to be that time of year. No, not pumpkin everything – although it is that time of year – no, I’m talking about the run-up to CES. This is the time of year when companies start to drop tantalizing tidbits of information about what we might see. It’s probably not the best marketing …
I admit that the title for this post is quite a stretch, but I couldn’t come up with anything else wagon wheel related. The only other wagon-wheel reference I could think of was from When Harry Met Sally – the part where Billy Crystal makes fun of Bruno Kirby’s table. Anyway, the reason I’m talking about …
You know how people keep touting the next big thing in monitors (TV, computer, digital signs, etc.) as OLED or 4K? Well, it turns out the next big thing may be something we already have – LCD screens. According to Edwin Cartlidge, writing on pyhsicsworld.com, liquid crystals are popular because they modulate light in response to …
I am excited that anyone reads my blog articles, and even more so when someone actually comments – even if those comments come from my own office. If you are any kind of a science geek, you’ve heard that scientists made ‘solid light’ from photons. Our director of communications, Jeff, who is such a Star …
Just read a fun article by Leslie Katz of CNET about how South Korea is going to get an “invisible” skyscraper. According to Katz, international architectural firm GDS Architects reports that it’s received a construction permit to begin building “the world’s first invisible tower.” The Tower Infinity will stand 450 meters (1,476 feet) and be situated …
