bk Musings: What Makes Us Tick

Quantum Physics and Marketing

According to quantum theory, entangled particles behave as if they have an instantaneous link to their partners that spans the entire Universe.  Once regarded as a delicate and esoteric effect, quantum entanglement is proving surprisingly robust and is likely to be one of the key concepts of 21st century technology.  Theorists have also proved that, […]

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Neuromarketing is going mainstream.

I recently read a fascinating article by Graham Lawton, deputy editor of New Scientist.  They recently utilized neuromarketing (a marriage of market research and neuroscience) to  determine which (of three) magazine cover they should use.  The idea was to observe reactions of people on a level that would not normally be possible. Market research has […]

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