bk Musings: What Makes Us Tick

A consumer website that really makes a dent in the housing crisis?

This article found on HousingWatch.com is the basis for the blog below — http://www.housingwatch.com/2010/08/27/fannie-mae-wants-you-to-knowyouroptions-com/ A recent pro ject bloomfield knoble provided for Fannie Mae was the KnowYourOptions.com website and communication campaign. This effort includes internal and external marketing material for every viable channel. The intent, after careful thought and planning, was to develop a communication […]

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The next big (small) thing in digital signage.

As designers of digital signage, we want to use computers, but can’t.  The reason is because computers (generally) rely on Random Access Memory.  In RAM, individual bits of data can be accessed and changed.  This makes RAM very fast, since the computer can directly access the data it wants to manipulate.  Computers can tweak small […]

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Can Blogs and Tweets predict the future?

Hal Varian, Google’s chief economist, and his colleague Hyunyoung Choi think so.  Researchers at Google used the frequency of certain search terms to forecast the sales of homes, cars and other products.  Their research showed how the volume of searches for certain products, such as types of car, rose and fell in line with monthly […]

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Quantum Physics and Marketing

According to quantum theory, entangled particles behave as if they have an instantaneous link to their partners that spans the entire Universe.  Once regarded as a delicate and esoteric effect, quantum entanglement is proving surprisingly robust and is likely to be one of the key concepts of 21st century technology.  Theorists have also proved that, […]

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Neuromarketing is going mainstream.

I recently read a fascinating article by Graham Lawton, deputy editor of New Scientist.  They recently utilized neuromarketing (a marriage of market research and neuroscience) to  determine which (of three) magazine cover they should use.  The idea was to observe reactions of people on a level that would not normally be possible. Market research has […]

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