bk Musings: What Makes Us Tick

Neuromarketing is going mainstream.

I recently read a fascinating article by Graham Lawton, deputy editor of New Scientist.  They recently utilized neuromarketing (a marriage of market research and neuroscience) to  determine which (of three) magazine cover they should use.  The idea was to observe reactions of people on a level that would not normally be possible. Market research has […]

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