Tag: dallas

21 Feb 2011

Love and Marketing

One of my best friends is just about the greatest salesman you’ll ever meet. We got to know each other long ago when I was working as a copywriter at a software company and he was, naturally, working in the sales department. Most of the sales people who worked there were either on the obnoxious, overconfident side (compensating for something, perhaps) or they were the kind of pitiful, desperate need-to-make-the-mortgage-please-buy-from-me type of sales person (think Gil on The Simpsons).

Jason is not like that though. He has a calm, cool demeanor; he’s helpful without being cloying and gives you room to make your decision without being aloof or disengaged. I’m pretty sure he told his fair share of customers to go buy our competitor’s product if he really felt it would serve them better. Knowing Jason, his motivation to do so is two-fold: not only does the customer get what they want, but he doesn’t have to deal with them down the road when they’re unhappy with the product.

What makes him distinctly different from most salespeople is that he has a true passion for the art of selling. And to him that doesn’t mean just getting people to buy something, but rather helping people get what they need in a mutually beneficial relationship that makes both parties happy. He studies sales like an art. He understands what makes people tick and how to manage those relationships to everyone’s advantage.

We’ve been great friends ever since those days at the software company, even doing a little writing on the side together (anybody want to buy a couple of screenplays?).

Before Jason got married, we’d talk a lot about romantic relationships: finding them, what makes them work or not and how to game the system to have the most success in them. In talking about these things, we realized that managing sales and marketing relationships wasn’t all that different from how you pursue and manage romantic relationships. The steps to doing either are the same.
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16 Feb 2011

Is your website content playing its part?

Ask even the most seasoned Search Engine Optimization (SEO) specialists and they’ll tell you that the rules of the game are constantly changing. Your website is at the mercy of the search engines and their algorithms. Google, Bing, Yahoo, Ask – they all keep their cards held close to their chest as far as what, exactly, causes one website to rank higher than another in their search results. Aside from Bing looking at what Google’s results give in order to augment their own results, nobody really knows the rules of the game.

But one thing that is clear is that your website content, i.e., the words on the page and behind the scenes (metatags, titles, captions, etc.) play an important role. Besides helping you rank higher in the organic search results, the words on the page are also crucial in influencing the people who actually wind up on your page – however they wound up there.
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07 Feb 2011

It’s Game Time!

If you want to find out more about Green Washing – the practice by some manufacturers that provides misleading or false information about the environmental friendliness of their products, visit the Sins of Greenwashing site and play their game. It’s a great way to test your knowledge about products and the claims they make about their “green-ness.”

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07 Feb 2011

It's Game Time!

If you want to find out more about Green Washing – the practice by some manufacturers that provides misleading or false information about the environmental friendliness of their products, visit the Sins of Greenwashing site and play their game. It’s a great way to test your knowledge about products and the claims they make about their “green-ness.”

(more…)

21 Jan 2011

How Not To Waste Money on Direct Mail

What do you want to accomplish with your direct mail campaign? I doubt anybody answered, “For it to get thrown in the trash as soon as it’s picked out of the mailbox.” Or, “To spend a lot of money on a really nice mailer and send it out, only to guess a few months later its impact with our customers.” Worst of all, “To create one piece and mail it to a set of ZIP codes that we chose after looking at a map for five minutes.”

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17 Jan 2011

bloomfield knoble Green Roundup

At bloomfield knoble, we are passionate about the environment. It’s been said a thousand different ways, but we live in this world, so why not try to make it a better place, right? The problem is, it takes time and effort (and sometimes money) to truly “be green.”

That may be changing. We’re not there yet, but a tipping point is coming when the public consciousness, corporate attention and cheaper, more effective technology will converge to allow us to live with an increasing level of convenience, but with a decreasing impact on the world. (more…)

10 Jan 2011

Fire Alarm – A Drill's Better Than the Real Thing

A fire alarm went off at our offices yesterday. It was just a drill, but as we all gathered outside and accounted for each employee according to our business continuity plan, it reaffirmed one of our core beliefs – the value of planning ahead for every possible scenario. We take some comfort knowing that if there were to be an actual incident that devastated our offices, things like files and client data are all backed up off-site, and as far as our day-to-day operations go, we have a specific plan of action to get back up and running as smoothly as possible. (more…)

10 Jan 2011

Fire Alarm – A Drill’s Better Than the Real Thing

A fire alarm went off at our offices yesterday. It was just a drill, but as we all gathered outside and accounted for each employee according to our business continuity plan, it reaffirmed one of our core beliefs – the value of planning ahead for every possible scenario. We take some comfort knowing that if there were to be an actual incident that devastated our offices, things like files and client data are all backed up off-site, and as far as our day-to-day operations go, we have a specific plan of action to get back up and running as smoothly as possible. (more…)

30 Aug 2010

A consumer website that really makes a dent in the housing crisis?

This article found on HousingWatch.com is the basis for the blog below — http://www.housingwatch.com/2010/08/27/fannie-mae-wants-you-to-knowyouroptions-com/

A recent pro

knowyouroptions.com
Click to visit

ject bloomfield knoble provided for Fannie Mae was the KnowYourOptions.com website and communication campaign. This effort includes internal and external marketing material for every viable channel. The intent, after careful thought and planning, was to develop a communication platform that informs borrowers that face the risk of foreclosure exactly what their options are in today’s market. Sounds simple, but it was not an easy task by any means. One of the most critical factors in the breakdown of the housing market has been lack of communication. As I explained to my son the other day, as we discussed how best to manage difficulty with a subject in school, “If you are not in communication with your teacher about struggling with the work, (more…)