Nokia (the cellphone company) and its mapping division, Navteq, are developing a rival to Google’s Street View. What is interesting, from both a technology and marketing perspective, is that Navteq’s version promises full three-dimensional virtual models as opposed to the Google 2D version of models. Google’s Street View is a collection of 2D panoramic photos …
Braess’s paradox states that adding extra capacity to a network, when the moving entities selfishly choose their route, can in some cases reduce overall performance. This is because the Nash equilibrium of such a system is not necessarily optimal. The paradox has generally been applied to traffic, but more and more agencies are finding that …
Have you ever met one of those couples who always finish each other’s sentences? Like me, you may find it incredibly annoying, but the ability to do that is based on shared experiences, intimacy and the ability to predict outcome based on previous behavior. Intimacy forged during relationship building can also lead to a certain …
Is Google about to become your significant other? Read More »
I am a big believer in communication. I’m not writing about marketing/advertising when I make this first reference. I am writing about in life, in general, in everything. Too often, too much is left unsaid. Or, like a young child afraid to ask questions in front of peers, we leave too much un-asked. The point …
The relevancy of understanding the client's viewpoint Read More »
Want to know how a Japanese person is feeling? Pay attention to the tone of his voice, not his face. That’s what other Japanese people would do, anyway. A new study examines how Dutch and Japanese people assess others’ emotions and finds that Dutch people pay attention to the facial expression more than Japanese people …
Oh man, that has to be one of the best inside physics jokes, ever. Advertising agencies love video on the Internet. It lets us deliver our intended message, it lets us drive emotional response and it gives us a point of difference versus others in social media efforts. The problem with video on the Web …
One of the big problems with digital signage (and many other types of mobile marketing) is the lack of WiFi connectivity. Digital signs often rely on WiFi as a means for content delivery, diagnostics, analytics, etc. The problem is that WiFi uses very low power and operates on a very narrow spectrum, which makes it …
The next generation of WiFi is almost here . . . Read More »
If you’ve ever been to an IKEA store, then you know that once you’re in the showroom, it’s not immediately apparent how to cut quickly to the checkouts. Instead, you are directed through aspirational kitchens and bathrooms and past a vast number of furniture displays. The average shopping experience at IKEA takes over 1/2 hour …
Last week we were asked to help troubleshoot technical issues that a company (who shall remain nameless) was having with a mobile marketing campaign. Without giving too much away, the plan is to use a location-based system to call people on their cell phones and direct them to a special marketing event in their area. …
If you’re already familiar with the Chabris and Simons Selective Attention Test, then keep reading. If not, then click here and watch the video carefully. The goal of the experiment is to count the number of times people in white pass the ball. Come back here once you’ve finished the video (you will get the …
