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I avoid Black Friday like the plague. First of all, I pretty much hate people, and right behind that, I hate shopping, so the two together combine to make me pretty surly. However, it never occurred to me that me being surly could result in getting better promotions on products and services. According to an […]

It has been pointed out that I haven’t written anything advertising related in quite some time. In my mind, understanding STEM is crucial to advertising, but I get that most of what interests me requires a chasm leap to convert from just interesting physics information to actual advertising. As such, my new year’s resolution is

All of the recent discussion about the NSA has really brought privacy protocols to the forefront of the mind of the public. I try to avoid discussions about the ethics of eavesdropping (I was in Navy Intelligence, so I don’t have a popular take on the issue), but I am fascinated by the technology behind

Thinking about this week’s post, I am reminded of my favorite physics joke: A quantum physicist is pulled over by a police officer. The officer comes up to the window and asks him, “Do you know how fast you were going?” to which the quantum physicist replies, “No, but I can tell you exactly where

Why do we sort through data? Part of the reason, from an advertising perspective, is because we want to be more relevant to our customers. Another reason is to be predictive about the action customers will take. It may be more “marketing” than advertising, but it’s a vital part of data utilization. One of the

This is one of those announcements that I think is of great importance, yet doesn’t seem to make it to “mainstream” media. Therefore, I take it upon myself to write articles about things that, when finished, I realize is of interest to almost no one and that’s why it’s never reported in “mainstream” media. But,

It’s getting to be that time of year. No, not pumpkin everything – although it is that time of year – no, I’m talking about the run-up to CES. This is the time of year when companies start to drop tantalizing tidbits of information about what we might see. It’s probably not the best marketing

I admit that the title for this post is quite a stretch, but I couldn’t come up with anything else wagon wheel related. The only other wagon-wheel reference I could think of was from When Harry Met Sally – the part where Billy Crystal makes fun of Bruno Kirby’s table. Anyway, the reason I’m talking about

You know how people keep touting the next big thing in monitors (TV, computer, digital signs, etc.) as OLED or 4K? Well, it turns out the next big thing may be something we already have – LCD screens. According to Edwin Cartlidge, writing on pyhsicsworld.com, liquid crystals are popular because they modulate light in response to