DALLAS, TX May 8, 2014 – Borden Dairy Company has selected bloomfield knoble, inc. to serve as an agency of record to develop in-store marketing and promotional campaigns for Borden milk. Borden is one of the most trusted names in the dairy aisle, enjoyed by Americans for more than 150 years. Locally processed, Borden is …
Borden Engages bloomfield knoble, inc. as an Agency of Record Read More »
I would like to tell you a story. It is a gripping tale of whimsy, in which we follow four companions on a culinary adventure. It begins, as most tales do, in the bloomfield knoble offices, where we contemplate the very existence of man and why He exists (and how to successfully communicate our clients’ …
One of my greatest inspirations, Mike Parker, died last Sunday, February 23rd at the ripe old age of 85. He has been described as “the font god” which, to be fair, is probably an accurate description for the man who helped bring Helvetica to the world. However, he is also credited with the development of more than …
Like many agencies, bloomfield knoble, inc. (bk) is relying more and more on big data to help us deliver on-target messages to a granular target audience. The tremendous rise in interactive applications over the last 15 years has led to a dramatic increase in the data management needs of those apps. To address these needs, …
Data management scalability needs? Just say "No" as in "NoSQL." Read More »
I know I promised to write more advertising-related articles in 2014, but since everyone got so excited about the news that Google is going to make smart contact lenses, I figured it was OK if I wrote about a new way of making ultrathin, flexible and transparent electronics. According to Hamish Johnston writing on physicsworld.com, the …
I was fortunate enough to attend the Consumer Electronics Show (CES) in Las Vegas last week. This was my 15th or 16th time attending CES and probably the 4th or 5th time that I found the show worthwhile. Don’t get me wrong, I always find something cool at the show, but most of the time …
If you are reading this before January 10, 2014, then here is still time to submit for the Advertising Research Foundation (ARF) David Ogilvy Awards. For more than a decade, the ARF David Ogilvy Awards have recognized the critical role of consumer research in the creation of the most successful advertising campaigns. The awards are …
I love Vegas. I do. I don’t go as often as I like, which is why I probably love it. It’s not the gambling or nightclubs or shows that make me love Vegas . . . well, OK, that is part of it . . . what I really love about Vegas is the lifestyle. …
I know I said that one of my New Year’s Resolutions was to start writing more about advertising and less about science. Well, technically, it’s not 2014 yet, so there. I have always been a big believer in using data to determine strategy and predict outcomes, but I do believe that advertising agencies are swinging …
Getting the latest news is my favorite thing about Twitter. I glance at my timeline probably 20 times a day to check for information. In a way, I’m really using Twitter as a learning tool – my timeline is a source of information to educate me about events or actions that may influence my decision-making …
