bk Life

Product Placement Impacts You — Even When You’re Aware of It

Alternate title: How product placement can affect everyday decision-making — more specifically, how even I, a self-aware, independent individual [accidentally] fell for a fictitious character’s recommendation after re-watching the 1995 rom-com Clueless, and thereby proving that product placement can be more than just a joke. In the world of American entertainment, we are no strangers to

Business Strategy & Planning

3 Reasons to Try Radio Advertising in DFW

As I sat stuck in stop-start traffic on switch from 183 East to the Turnpike this morning, I was reminded of the power of advertising. Here I was, switching back and forth on my preset channels, looking for a morning rush talk show that I like. What was marked as a 20-minute commute on my

bk Opinions

America Loves a Hero with a Familiar Face, Even in the Zombie Apocalypse

The Walking Dead may not survive upcoming major cast changes, and I’m worried that this is the end. Such as in the recently cancelled Once Upon a Time, an adult Disney adventure drama, and Scrubs, a comedy drama set in the everyday world of doctors, some characters become too entwined in the story for tv viewers

Business Strategy & Planning

Aim for the Bullseye, then Try Again

Every marketing and advertising campaign needs associated metric goals and reporting. These key performance indicators (KPIs) help you tailor the future of your marketing team [or allocation if you wear multiple hats]. When asked “Is your marketing successful?” 43% of CoSchedule’s surveyed group answered neutral or lower. If almost half are undecisive or unsatisfied, that’s a

Business Strategy & Planning

Stimulate Your Creative Process

Before customer data was so readily available and the number of mediums became countless, advertising was simpler. Still a challenge, but simpler. I think of Mad Men, particularly when they come up with the idea for lipsticks in season 1. What we watched was a focus group of their target audience (young women of the

bk Life

Lynne McLean is committed to helping abused children in Texas

Lynne McLean has dedicated her life and career to helping children who have been victims of abuse or neglect. She started her career on the front lines with abused and neglected kids as a Child Protective Service (CPS) caseworker in Dallas. A graduate of the University of Texas at Arlington, she has put her bachelor’s