Fighting the battle against mediocrity

Complacency is the greatest danger to an advertising agency and its clients It happens to everyone and everything, everywhere. Monkeys in the forests of South America get complacent about their jumps between trees in the jungle and fall to their deaths. (Check it out, it is a real thing.) The New York Yankees get tired

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Turns out Tweens are, well, different.

The next generation of consumer is even more different than you think. My 11 year-old son makes me insane. Don’t get me wrong, I love him more than anything, but after watching him walk around with a trash can on his head the other day, I’m starting to think that maybe . . . just

Can You Hear Me Now?

I saw an ad that made me do a double-take the other day. Since I work at bloomfield knoble, a premier strategic marketing and advertising agency, I’m generally not prone to paying much attention to ads or being surprised by them, but this one caught me off guard. The ad was Paul Marcarelli pitching Sprint. The


“Make it Sweet” with Customizable, Preset-Based After Effects Plug-ins

If you have ever created motion graphics on a large scale, sometimes the simplest tasks (such as full-screen transitions and graphic emphasis) can be very tedious and time-consuming. As I’ve covered in recent posts, it’s completely acceptable to streamline repetitive tasks with the use of plug-ins and extensions. These tools automate many different types of

Taking the ‘Insta’ Out of Instagram

Instagram’s not so “instant” any more. Soon, if not already, your Instagram newsfeed will become scrambled – out of chronological order – based on your interactions on the photo-sharing platform. As announced in March, starting soon, the posts you see will be determined by Instagram’s new algorithm, which takes into account which users you’ve Liked, Shared or Commented

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Twitter Character Count: Much A-Twitter About Nothing?

Make no mistake, Twitter is my favorite social network. Facebook feels like a guilty pleasure (why am I stalking friends while they’re on vacation?). LinkedIn is, frankly, a snooze. And I’m not enough of a shutterbug to get a lot of use out of Instagram or Snapchat. Twitter is just more … useful. I get