Because WoW on a 24" monitor is an epic fail

I love video games, but have never really gotten into massive multiplayer online (MMO) games. However, as an agency, we certainly understand them. From an economic perspective, the sales of video games continue to outsell DVDs and music. Video games generally have a higher per product price than other forms of entertainment, but even the

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Wired is the new wireless

It seems like much of what we do involves the internet. I know that’s not much of a shocker considering smartphones and digital signage and everything that goes with it, but it seems like people forget that the whole world isn’t on the web. Take, for example, China. Every agency is trying to get their

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A big leap forward for in-store displays.

Interactive displays are a core competency for us at bloomfield knoble, inc. We were one of the first groups in the United States to work with E Ink and have, for years, promoted the use of electrophoretic (the e-ink technology) as an option for in-store displays. One of the biggest challenges, however, has always been

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People (well, their stuff anyway) Power!

I have been working on projects for Leiden University in the Netherlands for almost eight years now – primarily surface science calculations using Classical Dynamics. I like telling people that, because it sounds really cool, when the truth is that I simply let my computer attach itself to the BOINC grid when I’m not using

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What hacking the brain can teach us about advertising.

If you use the internet, then you no doubt noticed the story about how the human brain is not immune to hackers. Ivan Martinovic, University of Oxford; Doug Davies, Mario Frank, and Daniele Perito, University of California, Berkeley; Tomas Ros, University of Geneva; Dawn Song, University of California, Berkeley have teamed up to create a presentation for the 21st USENIX Security Symposium titled, On the Feasibility of Side-Channel

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Resolutionary printing technique developed.

Yes, I stole “resolutionary” from Apple. I admit it, but it really does apply here.  According to research published in Nature Nanotechnology, researchers in Singapore have developed an innovative inkless printing method that uses metal nanostructures to build sharp full-color images at a resolution of 100,000 dots per inch (dpi) – 10 times the current best resolution. Scaled

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