Wondering about the economy? Count the number of "green" ads.

According to a recent article on PhysOrg, the amount of “green” advertising rises and falls in conjunction with key indicators of economic growth.  It would seem to me that the amount of advertising in general would rise and fall in conjunction with key indicators of economic growth, but it does make sense to me that

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What’s the best way to get your idea accepted?

We recently had a client ask us to help them with a problem.  The problem is that they believe one idea, but a lot of people believe a different idea.  “Help us,” they asked, “get our idea accepted by the other side.”  No small task, right?  Like any good agency, we tackled the problem strategically

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What's the best way to get your idea accepted?

We recently had a client ask us to help them with a problem.  The problem is that they believe one idea, but a lot of people believe a different idea.  “Help us,” they asked, “get our idea accepted by the other side.”  No small task, right?  Like any good agency, we tackled the problem strategically

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Who’s bringing a gun to the knife fight?

This past week, I have felt a bit like Michael Corleone – “every time I think I’m out, they pull me back in,” because I am now caught up in the dispute between DirecTV and Viacom.  No, we’re not an agency for either of them, it’s because I have a 7-year old who can no

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Who's bringing a gun to the knife fight?

This past week, I have felt a bit like Michael Corleone – “every time I think I’m out, they pull me back in,” because I am now caught up in the dispute between DirecTV and Viacom.  No, we’re not an agency for either of them, it’s because I have a 7-year old who can no

Read More »