It’s been awhile since I posted anything about quantum computers (quamputers), mainly because I hadn’t read anything cool, but a recent publication in Physical Review Letters gave me a reason to post. According to an article by Hamish Johnston on physicsworld.com pulses of light comprising around 100,000 entangled photons have been created by physicists in Germany
Forget touch-screens, the future of digital signage is going to be gestures. The concept of gesture technology (in and of itself, but especially related to digital signage) isn’t new. Recent advances in optics (and a dramatic drop in price) have made gesture technology simple and cost-effective. I’ve seen more and more businesses use Microsoft Kinect-based
I have to admit that I’m excited that “big data” is all the rage in advertising. We’ve been analyzing big data for years on behalf of clients in an effort to improve the target segmentation of our marketing and communication efforts. We’ve also been using big data analytics to measure results as part of a
Have you ever heard people talk about “keeping up with changing times?” As an agency, it is our (one of our many) job to stay ahead of trends, psychographics, demographics, technology, regulatory changes, etc. to make sure we understand the needs of our clients and the best way to build strategy that takes these variables
Rumors about the death of digital signage simply aren’t true. In all fairness, it is true that mobile has dramatically changed the role that many people thought digital signage would play, but companies like us are finding ways to integrate the two together for even more impact. I don’t bring this up to self-promote (well,
I love video games, but have never really gotten into massive multiplayer online (MMO) games. However, as an agency, we certainly understand them. From an economic perspective, the sales of video games continue to outsell DVDs and music. Video games generally have a higher per product price than other forms of entertainment, but even the
