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Motion V2: a Motion Graphics Must-Have

In beginning the discussion on useful tools to help maximize the efficiency of your design workflow, I touched on the concept of utilizing plug-ins to do most of the heavy lifting. The same is true when developing motion graphics; plug-ins greatly assist with the animation process. Whether it’s a lengthy sequence or a quick animation,

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The Science of Marketing

Fighting bad advertising practices on the web.

Every once in a while something comes across my computer here at bloomfield knoble that reminds me of  just how big online advertising really is. Last week I was reading Inside AdWords, Google’s official blog for news, tips and information on AdWords, and I saw the number 524 million. I read this blog, and a lot of other articles about

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bk Opinions

bk Expands to East Coast with D.C. Hires

Usually I have an issue I have been thinking about for some time, so when it comes to my blog, I just kind of let it flow. It is not often that I don’t have much rattling around in my head. But right now, bloomfield knoble (bk) is, as is said in the restaurant biz, really “in

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brainstorm
Business Strategy & Planning

Don’t think – SCAMPER!

One of the hardest parts of working at bloomfield knoble is coming up with new ideas. Sure, there is the occasional “flash of inspiration” that strikes out of nowhere, but more often than not, coming up with ideas is derived from a team brainstorming process. Yet, the term “process” would seem to hinder the nature of

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brainstorm
Business Strategy & Planning

Don't think – SCAMPER!

One of the hardest parts of working at bloomfield knoble is coming up with new ideas. Sure, there is the occasional “flash of inspiration” that strikes out of nowhere, but more often than not, coming up with ideas is derived from a team brainstorming process. Yet, the term “process” would seem to hinder the nature of

Read More »
Business Strategy & Planning

bloomfield knoble’s ‘We Care’ Initiative Is Designed To Make A Difference

Each year bloomfield knoble (bk) gives generously to various environmental and community organizations on a local and national level through its “We Care” program. The agency is proud to announce that its annual donations for 2015 have been made. “Now the real work begins,” says agency partner Eric Hirschhorn. “We set a year-long calendar of

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