3D or not 3D – that is the question!

Let me start out this article with full disclosure – I had an eye injury that has affected my stereoptic vision, which means that I don’t see 3D correctly.  In fact, it just gives me a headache and makes me feel ill. So, setting my personal bias aside, I still don’t like 3D.  There, I

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They’re (almost) heeeeeerrrreeeeee . . . .

Google TV that is – not spirits trying to pull you into a different dimension in order to lead them into the light . . . oh, never mind.  Either you got the Poltergeist reference in the title or you didn’t.  The real point of the title is that Google TV has started the engine

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They're (almost) heeeeeerrrreeeeee . . . .

Google TV that is – not spirits trying to pull you into a different dimension in order to lead them into the light . . . oh, never mind.  Either you got the Poltergeist reference in the title or you didn’t.  The real point of the title is that Google TV has started the engine

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The future of maps will be 3D!

Nokia (the cellphone company) and its mapping division, Navteq, are developing a rival to Google’s Street View.  What is interesting, from both a technology and marketing perspective, is that Navteq’s version promises full three-dimensional virtual models as opposed to the Google 2D version of models. Google’s Street View is a collection of 2D panoramic photos

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Braess’s Paradox and Experiential Marketing

Braess’s paradox states that adding extra capacity to a network, when the moving entities selfishly choose their route, can in some cases reduce overall performance.  This is because the Nash equilibrium of such a system is not necessarily optimal.  The paradox has generally been applied to traffic, but more and more agencies are finding that

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Braess's Paradox and Experiential Marketing

Braess’s paradox states that adding extra capacity to a network, when the moving entities selfishly choose their route, can in some cases reduce overall performance.  This is because the Nash equilibrium of such a system is not necessarily optimal.  The paradox has generally been applied to traffic, but more and more agencies are finding that

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