Without radical changes to the way mobile communication is provided, the demand for data transmission will rapidly overtake the network’s capacity.  This isn’t doomsday scenario stuff – it’s simple math. Each operator is allocated a 5-megahertz chucks of the electromagnetic spectrum, which the operator uses at each of its transmitters.  The chunks of spectrum carry

I will grant you that Indiumfinger isn’t a good title for a Bond movie, but Indium may certainly be worth hoarding. Let’s start with the basics.  Indium is a chemical element with chemical symbol In and atomic number 49.  It is rare, very soft, malleable and is easily fusible.  It is a post-transitional metal that

It’s no secret that smell is a powerful marketing tool.  It’s no accident that people just happen to be baking chocolate chip cookies when showing a property to prospective buyers, nor that casinos smell like oranges. We, along with our partners, have tried several times to add smell to digital signage.  It’s not the holy

I was reading an article about Terahertz radiation, and I realized that I was looking at the next million dollar idea – T-ray Specs! It’s not just the science of marketing – it’s all about marketing science. Can you imagine how much money was made back in the day by the company that sold the

I was saddened to hear that Benoit Mandelbrot had passed away this weekend.  I guess even more so, because he was a key figure in the development of chaos theory, yet his passing has (and probably will) receive very little attention from those outside the scientific community.  His research has, indirectly, had an enormous impact

    I was having a discussion with a neurosurgeon last week about neuromarketing – the combination of marketing and neuroscience to generate response – and he brought up an interesting point, which was that once neural pathways have been established – you are simply seeing a map of the road (but, in the brain,