One of the big problems with digital signage (and many other types of mobile marketing) is the lack of WiFi connectivity.  Digital signs often rely on WiFi as a means for content delivery, diagnostics, analytics, etc.  The problem is that WiFi uses very low power and operates on a very narrow spectrum, which makes it

If you’ve ever been to an IKEA store, then you know that once you’re in the showroom, it’s not immediately apparent how to cut quickly to the checkouts.  Instead, you are directed through aspirational kitchens and bathrooms and past a vast number of furniture displays.  The average shopping experience at IKEA takes over 1/2 hour

Last week we were asked to help troubleshoot technical issues that a company (who shall remain nameless) was having with a mobile marketing campaign. Without giving too much away, the plan is to use a location-based system to call people on their cell phones and direct them to a special marketing event in their area.

If you’re already familiar with the Chabris and Simons Selective Attention Test, then keep reading.  If not, then click here and watch the video carefully.  The goal of the experiment is to count the number of times people in white pass the ball.  Come back here once you’ve finished the video (you will get the

Let’s face it – video is really starting to take over the Web.  Why read something when you can watch it?  I mean, it’s much cooler to watch an opposing running back consistently break through the Kansas Chief’s defense and rack up 200 yards that it is to read about it later.  Yes, I am

At bloomfield knoble, we recognize that Search Engine Optimization and Search Engine Marketing are important aspects to creating successful integrated campaigns.  It’s just that the entire concept of keyword searching is so 2010. Over a decade ago, Tim Berners-Lee suggested the idea of a semantic Web – the idea that information should be stored in