Musings on interdisciplinary scientific research, trends and findings that affect (and, in some cases, effect) the way we market goods, services and opportunities.
They’re starting to pop up everywhere – those little squares of black and white lines and blocks that look like static on your TV screen. Have you scanned one yet? If you haven’t, you’re in a shrinking group of smartphone users. It’s a QR (Quick-Response) Code, and they’re a quick (hence the name) way to drive …
People who overuse credit believe products have unrealistic properties. A University of Missouri researcher says people who overuse credit have very different beliefs about products than people who spend within their means. Following a new study, Marsha Richins, Myron Watkins Distinguished Professor of Marketing in the Trulaske College of Business, says many people buy products …
All of those Twitter tweets and Facebook friends may have value after all, according to Penn State researchers. Updates on Twitter, Facebook, LinkedIn and other real-time content sites could be worth more than $30 million a day, or nearly $10.9 billion a year, to advertisers, said Jim Jansen, associate professor, information sciences and technology. “Real-time …
Real-time search market worth more than $30 million a day Read More »
According to Jacob Aron, carving thousands of intricate facets into a transparent sheet recreates any image you want. Sunlight shining through the window could one day project your favourite picture onto the wall, thanks to a new system that generates complex images by carving intricate patterns into the surface of a transparent sheet. Shine a …
Soon you won’t need to be James Cameron to make your very own 3D movie. Most 3D video is shot using expensive equipment and processing software only big movie studios can afford. It’s getting cheaper quickly, though. Last month, LG unveiled its high-end Optimus phone, the first with a glasses-free 3D display and a pair …
NeuroFocus Announces World’s First Wireless Full-Brain EEG Measurement Headset: Mynd™ Company’s Breakthrough Technology Poised to Revolutionize the Future of Neuromarketing; Endorsed by Leading European Brain-Computer Interaction Consortium NEW YORK, March 21, 2011 /PRNewswire/ — NeuroFocus unveiled the first dry, wireless headset designed to capture brainwave activity across the full brain today at the 75th Annual …
NeuroFocus Announces World’s First Wireless Full-Brain EEG Measurement Headset: Mynd™ Company’s Breakthrough Technology Poised to Revolutionize the Future of Neuromarketing; Endorsed by Leading European Brain-Computer Interaction Consortium NEW YORK, March 21, 2011 /PRNewswire/ — NeuroFocus unveiled the first dry, wireless headset designed to capture brainwave activity across the full brain today at the 75th Annual …
By now you’ve heard the story of the agency that got fired for tweeting the F word. The guy at the agency blames TweetDeck for the problem – and maybe it was – but the problem with social networking sites, like Twitter, is they still rely on humans to run the networks. Or do they? …
One of the hallmarks of the work we do for clients is our dedication to the data. We never fly blindly into a campaign and we’re never beholden to a particular medium. One of our mantras states that we are agnostic to the medium. We don’t choose what type of campaign we’re going to employ …
I love auto racing – especially F1 racing – but I have to admit that the last few years have been pretty weak. NASCAR, F1, Indy . . . BOOORING! Here’s the bottom-line – racing is too predictable. The teams with large sponsorships have a greater advantage than teams without sponsorship. The governing bodies of …
