The Science of Marketing

Musings on interdisciplinary scientific research, trends and findings that affect (and, in some cases, effect) the way we market goods, services and opportunities.

Making physics fun!

It’s no secret that U.S. public schools are pitifully behind in the STEM subjects (science, technology, engineering, and mathematics) when compared to other countries. Only 38% of 4th graders and 33% of 8thgraders are proficient or advanced in math. By the 8th grade, U.S. students rank well below students in Singapore, the Czech Republic, Japan, Bulgaria, and Russia in science. …

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Just when I thought screens couldn't get any brighter . . .

Thin screens for televisions, computers and other big display devices may soon have brilliant, sharp pictures while consuming much less power, thanks to transistors that use carbon nanotubes to deliver current in a new way.  It will be at least a few years until the technology, described in the April 29 Science, graces your flat …

Just when I thought screens couldn't get any brighter . . . Read More »

Just when I thought screens couldn’t get any brighter . . .

Thin screens for televisions, computers and other big display devices may soon have brilliant, sharp pictures while consuming much less power, thanks to transistors that use carbon nanotubes to deliver current in a new way.  It will be at least a few years until the technology, described in the April 29 Science, graces your flat …

Just when I thought screens couldn’t get any brighter . . . Read More »

Understanding Crowd Behavior (and doing something about it).

For event organizers, predicting the highly complex dynamics within large crowds can be an unenviable task. But new computer-modelling research, which treats people as decision-makers rather than passive particles, could help authorities to identify where crowds could become dangerous. Crowds display a wide variety of behaviours that arise spontaneously from the collective motion of unconnected …

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This makes me want to design another museum.

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=0vDd76nGs8I] I have been fortunate enough to design 3 museums and a bunch of exhibits.  I have always tried to incorporate digital signage and hands-on technology into our designs, but was often limited by what was available (and cost).  Now, I see the following: Ideum has taken the wraps off the latest addition to its growing family …

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Beam me up Scotty.

Researchers have achieved a breakthrough in quantum communications and computing using a teleporter and a paradoxical cat. The breakthrough is the first-ever transfer, or teleportation, of a particular complex set of quantum information from one point to another, opening the way for high-speed, high-fidelity transmission of large volumes of information, such as quantum encryption keys, …

Beam me up Scotty. Read More »