SMEs Are People First, and They Need You to Be Prepared
They’re knowledgeable, but cryptic. They’re busy, but necessary. Of course, I’m talking about subject matter experts. Chances are that if you’re a writer, researcher or on a content-based project, you’re working with one or more of these brilliant professionals, or SMEs. Communication can often seem difficult, or downright impossible. Sometimes it IS their personality, but sometimes it’s you… and …
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