Effective Tools

Unleashing the Power of Photo Artificial Intelligence

With the growing popularity of advanced artificial intelligence (AI), you’d be hard-pressed to find a process that can’t be automated. These automated technologies can write for us, chat with us, bank for us, and even drive us around. So, why can’t they also assist us in creative processes? In the ever-evolving marketing and advertising landscape, …

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SMEs Are People First, and They Need You to Be Prepared

They’re knowledgeable, but cryptic. They’re busy, but necessary. Of course, I’m talking about subject matter experts. Chances are that if you’re a writer, researcher or on a content-based project, you’re working with one or more of these brilliant professionals, or SMEs. Communication can often seem difficult, or downright impossible. Sometimes it IS their personality, but sometimes it’s you… and …

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Is Cake, the Swiping Internet Browser for Your Phone, an Effective Tool?

If you’ve been on YouTube recently (and still watch commercials) then you may have run into Cake, the phone app that changes the way you use the internet. It replaces the classic search result style you’ve begrudgingly grown accustomed to on your phone with fast-loading pages that you swipe left or right to navigate. Simply …

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