If you’ve been on YouTube recently (and still watch commercials) then you may have run into Cake, the phone app that changes the way you use the internet. It replaces the classic search result style you’ve begrudgingly grown accustomed to on your phone with fast-loading pages that you swipe left or right to navigate. Simply …
Is Cake, the Swiping Internet Browser for Your Phone, an Effective Tool? Read More »
Every marketing and advertising campaign needs associated metric goals and reporting. These key performance indicators (KPIs) help you tailor the future of your marketing team [or allocation if you wear multiple hats]. When asked “Is your marketing successful?” 43% of CoSchedule’s surveyed group answered neutral or lower. If almost half are undecisive or unsatisfied, that’s a …
Before customer data was so readily available and the number of mediums became countless, advertising was simpler. Still a challenge, but simpler. I think of Mad Men, particularly when they come up with the idea for lipsticks in season 1. What we watched was a focus group of their target audience (young women of the …
You’ve done the research, the legwork and maybe even some focus studies before your last campaign, and the results were actually strong enough to reach your goals. That’s great! But what made it different from the others that had less success? It can be hard to tell without the right tools or information. What is …
Your campaign worked… but how do you know which part? Read More »
Soundlly is using data-filled tones to stream additional content to mobile devices. Let me start this post off by saying that “Soundlly” is not a typo, no matter what spell-check / auto-correct says. Instead, Soundlly is the name of a company in Seoul, South Korea, which has developed a technology that uses sounds at low …
Watching TV is about to get even more interactive. Read More »
The next generation of consumer is even more different than you think. My 11 year-old son makes me insane. Don’t get me wrong, I love him more than anything, but after watching him walk around with a trash can on his head the other day, I’m starting to think that maybe . . . just …
I, for one, welcome our new computer overlord. I’ve seen enough movies to know that an Artificial Intelligence will rule the planet some day. While these usually end up going pretty poorly for humans (The Matrix, Terminator), I’m hoping that a pro-AI article (most likely being read by the AI) will allow me a position …
