The Science of Marketing

Alyssa Danigelis writes another great article in Discovery News about how multi-touch is becoming even more ingrained in stuff we use everyday. Distance driving can be mind-numbingly boring, but looking away from the road to text or change songs is a life-or-death gamble. Plus, buttons embedded in the wheel only control a fraction of a […]

According to Eric Niiler, scientists have long wanted to build motors, transistors and switches at the molecular level with hopes of one day being able to help fight diseases or do amazing mini-feats of engineering.  A group of California researchers say they’ve made a big step toward that effort in an experiment that linked 74

According to Richard Stevenson, a freelance science and technology journalist based in Chepstow, Wales, theorists in China and the US claim that infrared light shone onto a line of silicon nanopillars can be bent by 90° as it travels through the material – without being reflected at all. This finding, if confirmed experimentally, would offer

I saw this post on ZDNet by Emil Protalinski and thought it was too good not to share: 78 percent of small business owners said they plan to spend more of their marketing budget on social media this year than they did in 2010. Facebook is overwhelmingly the entrepreneur’s favorite tool, with 68 percent indicating that

The following appeared in the 21 May issue of New Scientist: Advertisers beware: whenever you showcase your brand, you also activate your competitors’ brands in the minds of your target audience. Sue Sherman from Keele University, UK, showed 96 people a list of familiar banks. When the volunteers were then asked whether a familiar but non-listed

but for probably all the wrong reasons.  Here’s the thing – people who know me will tell you that I am near OCD or some other form of issue.  I often feel like my thoughts are overwhelming me, so I visualize putting stuff in folders.  One of the ways I do that is that I

Oh bliss, thy name is quantum computing . . . and thou art ever closer to my heart.  Why?  Because according to Hamish Johnston, a small firm based in Canada that aims to build a commercially viable quantum computer has shown that an important part of its technology works. D-Wave Systems, which was spun-out of

I love the Allstate commercials with mayhem.  One of the best is when mayhem is the GPS and sends the driver into an accident.  It’s a funny commercial, but it turns out that it’s true.  Emily Sohn writes in Discovery News about how people have essentially given up common sense and are now relying only

Awhile back I wrote about how it was becoming possible to turn anything into a touchscreen.  Well, according to Alyssa Danigelis writing in Discovery News, it’s now possible to turn nothing into a touchscreen as well. Touch-sensitive frames have enabled surfaces to become interactive for years, but their size and responsiveness tend to be limited.

Belle Dumé writing in physicsworld.com reports that a new device that collects and focuses light before converting it into a current of electrons has been developed by researchers at Rice University in the US. The nano-optical antenna and photodiode – the first device of its kind – could potentially be used in a variety of applications