I saw an ad that made me do a double-take the other day. Since I work at bloomfield knoble, a premier strategic marketing and advertising agency, I’m generally not prone to paying much attention to ads or being surprised by them, but this one caught me off guard. The ad was Paul Marcarelli pitching Sprint. The …
First and foremost, let me make a confession: I’m pretty lazy. In fairness to me – as well as a desire to keep my job here at bloomfield knoble, I’m actually only lazy at some things – more specifically, things that I don’t consider important like: what I wear; what consumer goods I buy; consumption choices, …
I struggled to find time to write this blog – not because I’m too busy at work, but because I’ve been too busy playing with Google Cardboard. I had heard about Google Cardboard, but I’ve been more interested in Oculus Rift and similar devices and hadn’t given it much thought. Then, much to my surprise, I …
We at bloomfield knoble are big believers in testing our creative and creative messaging. We have conducted focus groups, in-depth interviews, online panels and software to measure eye-tracking and other physiological responses. The challenge with this, or any type of testing, is to avoid testing bias and to, as much as possible, accurately record responses. …
I’ll admit that my duties at bloomfield knoble don’t usually require me to read Evolution & Human Behavior – the official journal of the Human Behavior and Evolution Society, but as a fan of poker, this abstract by Eugene Chan, University of Technology, Sydney, caught my eye: Prior research has examined how sexual opposite-sex stimuli impact people’s choices …
We have a great team here at bloomfield knoble. Each member of the team brings a unique perspective to the table regardless of what product or service we are offering to a client or brand. I have built personal and professional relationships with everyone here and, while I may not always agree with them, truly …
I’m not much on poetry. I’ve seen Dead Poets Society several times, but I don’t think that qualifies me as an expert. Nevertheless, I did know that Ralph Waldo Emerson didn’t actually say, “make a better mousetrap and the world will make a beaten path to your door.” What he actually said was, “If a man …
In 1997 I started talking with a few like-minded people about starting a business and no longer working for someone else. We were like-minded in the belief that we could do a better job than the people we worked for in terms of managing the business and client relations, as well as producing high-quality work. …
Diversifying a business takes as much time as launching one Read More »
I can always tell when a client has read the Steve Jobs biography, because it usually generates comments like, “market research isn’t necessary” and “we should go with our gut” or my favorite, “the customer doesn’t know what they want until we give it to them.” Um, OK. First of all, Steve Jobs didn’t create …
On Facebook, each of your friends has most likely visited your profile page once – when trying to decide to Friend you or not. If it’s an ex, the frequency is greater – obviously in an attempt to see who you’re dating now to make sure you’ve moved on and are happy hoping to God that it’s a …
