I saw an ad that made me do a double-take the other day. Since I work at bloomfield knoble, a premier strategic marketing and advertising agency, I’m generally not prone to paying much attention to ads or being surprised by them, but this one caught me off guard. The ad was Paul Marcarelli pitching Sprint. The […]
Can You Hear Me Now? Read More »
I struggled to find time to write this blog – not because I’m too busy at work, but because I’ve been too busy playing with Google Cardboard. I had heard about Google Cardboard, but I’ve been more interested in Oculus Rift and similar devices and hadn’t given it much thought. Then, much to my surprise, I
Behold Google Cardboard Read More »
I was at a family gathering this weekend and was watching my son and my nieces and nephews (aged from 8 – 14) avoid social interaction with adults by spending all of their time on iPads or iPhones when I noticed something interesting. They were all on the same platform (Instagram) and sharing a verbal conversation
Using data to enhance ad targeting Read More »
We at bloomfield knoble are big believers in testing our creative and creative messaging. We have conducted focus groups, in-depth interviews, online panels and software to measure eye-tracking and other physiological responses. The challenge with this, or any type of testing, is to avoid testing bias and to, as much as possible, accurately record responses.
So did you really like our ad? Read More »
Was it Erik the Red that said, “the times they are a changin’ so let’s go see if we can find us some Green/Iceland?” No. I just wanted to make that reference in my blog to win a bet. Now, here is what bloomfield knoble (bk) has been studying the last few months, as we
We have our Oculi on the rifts coming in 2016 Read More »
One of the central tenets of bloomfield knoble is R.U.D.E. (an acronym for Research, Understanding, Design and Execution) – the process by which we help our clients achieve success. While the process remains the same from client to client, the application of the process can vary widely depending on need and circumstance. Take for example, “Research.” At
Forget ‘Wisdom of the Crowd’ Read More »
One of the central tenets of bloomfield knoble is R.U.D.E. (an acronym for Research, Understanding, Design and Execution) – the process by which we help our clients achieve success. While the process remains the same from client to client, the application of the process can vary widely depending on need and circumstance. Take for example, “Research.” At
Forget 'Wisdom of the Crowd' Read More »
Everyone at bloomfield knoble knows not to ask me STEM (science, technology, engineering, math)-related questions, because I will not give a simple answer. I seize the opportunity to fill an entire whiteboard with formulas and computations as if I were giving a lecture at MIT. In my defense, I don’t try to be like that, it’s
Maybe you don’t have to spend as much as you think. Read More »
Everyone at bloomfield knoble knows not to ask me STEM (science, technology, engineering, math)-related questions, because I will not give a simple answer. I seize the opportunity to fill an entire whiteboard with formulas and computations as if I were giving a lecture at MIT. In my defense, I don’t try to be like that, it’s
Maybe you don't have to spend as much as you think. Read More »
I’ll admit that my duties at bloomfield knoble don’t usually require me to read Evolution & Human Behavior – the official journal of the Human Behavior and Evolution Society, but as a fan of poker, this abstract by Eugene Chan, University of Technology, Sydney, caught my eye: Prior research has examined how sexual opposite-sex stimuli impact people’s choices
Is this why people always ask me to play poker? Read More »
