I’m not much on poetry. I’ve seen Dead Poets Society several times, but I don’t think that qualifies me as an expert. Nevertheless, I did know that Ralph Waldo Emerson didn’t actually say, “make a better mousetrap and the world will make a beaten path to your door.” What he actually said was, “If a man …
In 1997 I started talking with a few like-minded people about starting a business and no longer working for someone else. We were like-minded in the belief that we could do a better job than the people we worked for in terms of managing the business and client relations, as well as producing high-quality work. …
Diversifying a business takes as much time as launching one Read More »
What would you do if you owned a moving company and had been building a respected professional reputation for years, then discovered that there were bad reviews percolating up on websites like Yelp! and Facebook? You’d be concerned, of course, because you don’t want your customers to have a bad experience, and of course you …
I can always tell when a client has read the Steve Jobs biography, because it usually generates comments like, “market research isn’t necessary” and “we should go with our gut” or my favorite, “the customer doesn’t know what they want until we give it to them.” Um, OK. First of all, Steve Jobs didn’t create …
On Facebook, each of your friends has most likely visited your profile page once – when trying to decide to Friend you or not. If it’s an ex, the frequency is greater – obviously in an attempt to see who you’re dating now to make sure you’ve moved on and are happy hoping to God that it’s a …
Brands are neither physical products, nor actual services. Brands live in the mind of the consumer. So how do agencies like bloomfield knoble help companies successfully brand? By understanding that when we successfully create a brand, we create brand knowledge. Brand knowledge isn’t a stand-alone idea. Instead, it’s a combination of two things: brand awareness …
Part of the elevator pitch for bloomfield knoble is, “To enterprises seeking to grow their business model, bloomfield knoble is the strategic marketing and advertising firm that provides precise planning to surpass business growth targets.” In other words, we pride ourselves on showing return on investment (ROI) for the work we do. However, it can …
When Google+ first launched, my feelings about it were more or less the same feelings I have about another Star Wars movie. I feel like I should get behind it and try to support it because it seems like a good production team, and I do love the others that came before it. However, I couldn’t …
Is the Writing on the Facebook Wall (er, Newsfeed) for Google+? Read More »
I will admit that I, and most of us here at bloomfield knoble, are excited about Apple’s Worldwide Developer Conference (WWDC) June 2 through June 6 at San Francisco’s Moscone West. But why am I excited? I’m not attending – I’m not a developer – I’m not anxiously awaiting any products they’re going to announce …
I’m not into self-help stuff. Seems like the older I get, the more I get told by complete strangers that I need to follow their advice in my daily life to achieve “happiness.” Apparently I can’t possibly be happy, they say, with all the pressures of being a business owner, ongoing client demands, family responsibilities, …
