I’m not into self-help stuff. Seems like the older I get, the more I get told by complete strangers that I need to follow their advice in my daily life to achieve “happiness.” Apparently I can’t possibly be happy, they say, with all the pressures of being a business owner, ongoing client demands, family responsibilities, …
One of the things that makes bloomfield knoble a great agency is our willingness to share ideas and be open to additional concepts. We extend our “sharing circle” to include partners and even clients and at times, other agencies. One of the best ways to share with other agencies is through conferences, like the 2014 …
Research is one of the most important things we do at bloomfield knoble. In many cases, it’s the first thing we do when working with a new client or project. In fact, it’s the R in our RUDE system, which is why it’s so important that we get it right. Let’s start with the basics …
Clients and coworkers often ask me if they should use social media to build their business. The answer is pretty simple. The Internet is throwing a cocktail party and everyone’s invited. If you’re not there, the other attendees are going to notice. Why wouldn’t you go? Most importantly, everyone you want to talk to is …
As an agency, bloomfield knoble, inc. (bk) strives to achieve three fundamental pillars to build success – awareness, attitude and usage (AAU). There are a lot of ways to define and measure each of these, some more popular than others, but at a 30,000 foot level – this is really what we want to do. …
As Mashable points out, the new Facebook changes that were announced last week will eventually impact Pages as well as user profiles. As it stands now, businesses can post their message and count on that message appearing in people’s newsfeed who have “liked” them – whether it’s relevant to that user or not. That’s all …
Now that Google has unchained Google+, it’s time to see which social media behemoth will win the ultimate social media cage match. Can the more experienced and deservedly self-assured Facebook ward off the young upstart with the cool new features? Mashable has a good write up about the pending war between Circles and Newsfeeds. Who …
What is the Impact of Google+ for Businesses? Overview: bloomfield knoble, inc., continuously provides its clients positions and recommendations on the latest trends in social media, focusing on how best to implement those tools for their benefit. Executive Summary: Google+ is a social networking tool geared toward individuals making connections and communicating with each other, …
We’ve discussed responsible electronics recycling and the environmental impact of dumping e-waste in previous blogs. At bloomfield knoble, we pride ourselves on being conscious of and doing what we can to alleviate the damage to the environment caused by the technologies we use to make our lives easier. As a tech-savvy advertising agency, we rely …
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From cell phones to laptops to flat screen TVs, our world is filled with electronics that help us be more productive, entertain us, and make communications quicker and easier. If you’ve read any of our other blogs on the subject, you know that the convenience our devices bring us come with a high cost in …
