With the growing popularity of advanced artificial intelligence (AI), you’d be hard-pressed to find a process that can’t be automated. These automated technologies can write for us, chat with us, bank for us, and even drive us around. So, why can’t they also assist us in creative processes? In the ever-evolving marketing and advertising landscape, …
Unleashing the Power of Photo Artificial Intelligence Read More »
I saw an ad that made me do a double-take the other day. Since I work at bloomfield knoble, a premier strategic marketing and advertising agency, I’m generally not prone to paying much attention to ads or being surprised by them, but this one caught me off guard. The ad was Paul Marcarelli pitching Sprint. The …
Make no mistake, Twitter is my favorite social network. Facebook feels like a guilty pleasure (why am I stalking friends while they’re on vacation?). LinkedIn is, frankly, a snooze. And I’m not enough of a shutterbug to get a lot of use out of Instagram or Snapchat. Twitter is just more … useful. I get …
Twitter Character Count: Much A-Twitter About Nothing? Read More »
Let’s be honest – I’m not always hard at work in my office here at bloomfield knoble. These moments are infrequent, mind you, but they do occur. While I should probably use my free time to get some form of exercise, I instead use them to pursue my side passion—quantum mechanics. Now, thanks to IBM …
What, besides figuring out that trolls (some of whom work here at bloomfield knoble) rule the Internet, can Tay teach us about social media? By now you’ve probably heard about the rise (and very dramatic fall) of Microsoft’s Tay, an artificially intelligent bot on Twitter. Microsoft was hoping to show off that it had made significant …
First and foremost, let me make a confession: I’m pretty lazy. In fairness to me – as well as a desire to keep my job here at bloomfield knoble, I’m actually only lazy at some things – more specifically, things that I don’t consider important like: what I wear; what consumer goods I buy; consumption choices, …
I struggled to find time to write this blog – not because I’m too busy at work, but because I’ve been too busy playing with Google Cardboard. I had heard about Google Cardboard, but I’ve been more interested in Oculus Rift and similar devices and hadn’t given it much thought. Then, much to my surprise, I …
I was at a family gathering this weekend and was watching my son and my nieces and nephews (aged from 8 – 14) avoid social interaction with adults by spending all of their time on iPads or iPhones when I noticed something interesting. They were all on the same platform (Instagram) and sharing a verbal conversation …
We at bloomfield knoble are big believers in testing our creative and creative messaging. We have conducted focus groups, in-depth interviews, online panels and software to measure eye-tracking and other physiological responses. The challenge with this, or any type of testing, is to avoid testing bias and to, as much as possible, accurately record responses. …
I had the pleasure of meeting John Hale III, Director of the Office of Small and Disadvantaged Business Utilization (OSDBU), for the first time in Tampa in the summer of 2014. It was my first foray into the world of government contracting with the Department of Energy. The event was the restart of an annual …
