Category: Business Strategy & Planning

27 Sep 2011

You Better Be Interesting on the New Facebook

As Mashable points out, the new Facebook changes that were announced last week will eventually impact Pages as well as user profiles. As it stands now, businesses can post their message and count on that message appearing in people’s newsfeed who have “liked” them – whether it’s relevant to that user or not. That’s all well and good for businesses who post “nonsense” posts that even their followers probably don’t care about. (Think of the company that only posts about how great its product is. After you’ve heard it enough, it just becomes static.)

With the latest changes, the emphasis will be on interacting with the content and informing Facebook of individual tastes and interests. Over time, if your content isn’t compelling, it will be relegated exclusively to the Ticker – the sidebar that shows “less important” updates.

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07 Sep 2011

Why I am impressed with the Adult Entertainment Industry

And no, it’s not what you think.

I’m reading the Financial Times and page 5 of the paper is a full-page advertisement.  The headline is, “WHY THE ADULT ENTERTAINMENT INDUSTRY IS ADOPTING A NEW POSITION.”  (Side note – I just now got that joke).  Anyway, the full page ad is promoting the launch of the .xxx internet extension.  It does so openly and honestly and that’s what has me so impressed.

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07 Jul 2011

Revealing fake bloggers . . . do we care?

By now it’s pretty old news that “Gay Girl in Damascus” was not.  It’s possible that old-fashioned journalism might have spotted the ruse, but maybe not.  In advertising, it’s becoming more common to blog up products and campaigns via lifestyle messaging.  It’s one thing when our industry opens talks about a campaign, but another when it’s launched sub-rosa.

I was reading an article about how software could have revealed fake blogger (see below), but that made me wonder – should I care?  Our industry is subject to truth in advertising laws and regulations and more often than not, a competitive product will do the work for you (think DirecTV vs. Dish), but in the blogging world, it seems like anything goes.

I’m not sure where I’m going to land on this subject just yet.  I’d like to hear your thoughts and ideas on the subject.  I’ll give a few thought topics – discuss.
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20 Apr 2011

Honest Solutions for the Mortgage Industry

Over the last decade, bloomfield knoble has proven ourselves as one of the leading strategic marketing agencies serving the mortgage industry. Our dedication to doing the research and gathering data before embarking on a campaign is tailor-made for an industry where people’s lifestyles and livelihoods hang in the balance. We approach the industry from a knowledge standpoint to bring information and options to homeowners in an understandable way.

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21 Jan 2011

How Not To Waste Money on Direct Mail

What do you want to accomplish with your direct mail campaign? I doubt anybody answered, “For it to get thrown in the trash as soon as it’s picked out of the mailbox.” Or, “To spend a lot of money on a really nice mailer and send it out, only to guess a few months later its impact with our customers.” Worst of all, “To create one piece and mail it to a set of ZIP codes that we chose after looking at a map for five minutes.”

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10 Jan 2011

Fire Alarm – A Drill's Better Than the Real Thing

A fire alarm went off at our offices yesterday. It was just a drill, but as we all gathered outside and accounted for each employee according to our business continuity plan, it reaffirmed one of our core beliefs – the value of planning ahead for every possible scenario. We take some comfort knowing that if there were to be an actual incident that devastated our offices, things like files and client data are all backed up off-site, and as far as our day-to-day operations go, we have a specific plan of action to get back up and running as smoothly as possible. (more…)

10 Jan 2011

Fire Alarm – A Drill’s Better Than the Real Thing

A fire alarm went off at our offices yesterday. It was just a drill, but as we all gathered outside and accounted for each employee according to our business continuity plan, it reaffirmed one of our core beliefs – the value of planning ahead for every possible scenario. We take some comfort knowing that if there were to be an actual incident that devastated our offices, things like files and client data are all backed up off-site, and as far as our day-to-day operations go, we have a specific plan of action to get back up and running as smoothly as possible. (more…)