I have seen a ton of stuff lately about how companies can build their brand through social media. It’s obvious that social media is here to stay (duh) and that social media (especially mobile social media) has generated a paradigm shift in marketing. As an agency, part of our job at bloomfield knoble is to […]
Using social media for direct response – the Colin Kane model. Read More »
When the economy is bad, people spend less money. There, saved you a trip. This isn’t a knock on Advertising Week – I think it’s a great concept (although I wish events were all in one location and educational tracks didn’t overlap), but James Carville said it best, “it’s the economy, stupid.” When people are
What I learned from Advertising Week Read More »
As Mashable points out, the new Facebook changes that were announced last week will eventually impact Pages as well as user profiles. As it stands now, businesses can post their message and count on that message appearing in people’s newsfeed who have “liked” them – whether it’s relevant to that user or not. That’s all
You Better Be Interesting on the New Facebook Read More »
And no, it’s not what you think. I’m reading the Financial Times and page 5 of the paper is a full-page advertisement. The headline is, “WHY THE ADULT ENTERTAINMENT INDUSTRY IS ADOPTING A NEW POSITION.” (Side note – I just now got that joke). Anyway, the full page ad is promoting the launch of the
Why I am impressed with the Adult Entertainment Industry Read More »
By now it’s pretty old news that “Gay Girl in Damascus” was not. It’s possible that old-fashioned journalism might have spotted the ruse, but maybe not. In advertising, it’s becoming more common to blog up products and campaigns via lifestyle messaging. It’s one thing when our industry opens talks about a campaign, but another when
Revealing fake bloggers . . . do we care? Read More »
Over the last decade, bloomfield knoble has proven ourselves as one of the leading strategic marketing agencies serving the mortgage industry. Our dedication to doing the research and gathering data before embarking on a campaign is tailor-made for an industry where people’s lifestyles and livelihoods hang in the balance. We approach the industry from a
Honest Solutions for the Mortgage Industry Read More »
What do you want to accomplish with your direct mail campaign? I doubt anybody answered, “For it to get thrown in the trash as soon as it’s picked out of the mailbox.” Or, “To spend a lot of money on a really nice mailer and send it out, only to guess a few months later
How Not To Waste Money on Direct Mail Read More »
A fire alarm went off at our offices yesterday. It was just a drill, but as we all gathered outside and accounted for each employee according to our business continuity plan, it reaffirmed one of our core beliefs – the value of planning ahead for every possible scenario. We take some comfort knowing that if there
Fire Alarm – A Drill’s Better Than the Real Thing Read More »
A fire alarm went off at our offices yesterday. It was just a drill, but as we all gathered outside and accounted for each employee according to our business continuity plan, it reaffirmed one of our core beliefs – the value of planning ahead for every possible scenario. We take some comfort knowing that if there
Fire Alarm – A Drill's Better Than the Real Thing Read More »
