In 1997 I started talking with a few like-minded people about starting a business and no longer working for someone else. We were like-minded in the belief that we could do a better job than the people we worked for in terms of managing the business and client relations, as well as producing high-quality work. […]
Diversifying a business takes as much time as launching one Read More »
What would you do if you owned a moving company and had been building a respected professional reputation for years, then discovered that there were bad reviews percolating up on websites like Yelp! and Facebook? You’d be concerned, of course, because you don’t want your customers to have a bad experience, and of course you
Business Identity Crisis? Read More »
You might not think starting a private school would be a dream come true but for Jill Guthrie that’s exactly what The Guthrie School is. Jill Guthrie, a long-time teacher and tutor, jumped off the cliff this past year and decided to pursue her passion and open a private elementary school in North Texas. Jill saw
The Guthrie School – A Unique Education Comes to North Texas Read More »
On Facebook, each of your friends has most likely visited your profile page once – when trying to decide to Friend you or not. If it’s an ex, the frequency is greater – obviously in an attempt to see who you’re dating now to make sure you’ve moved on and are happy hoping to God that it’s a
Are You Ready for Your New Twitter Profile? Read More »
Brands are neither physical products, nor actual services. Brands live in the mind of the consumer. So how do agencies like bloomfield knoble help companies successfully brand? By understanding that when we successfully create a brand, we create brand knowledge. Brand knowledge isn’t a stand-alone idea. Instead, it’s a combination of two things: brand awareness
Understanding Brand Knowledge Read More »
DALLAS, TX May 8, 2014 – Borden Dairy Company has selected bloomfield knoble, inc. to serve as an agency of record to develop in-store marketing and promotional campaigns for Borden milk. Borden is one of the most trusted names in the dairy aisle, enjoyed by Americans for more than 150 years. Locally processed, Borden is
Borden Engages bloomfield knoble, inc. as an Agency of Record Read More »
Part of the elevator pitch for bloomfield knoble is, “To enterprises seeking to grow their business model, bloomfield knoble is the strategic marketing and advertising firm that provides precise planning to surpass business growth targets.” In other words, we pride ourselves on showing return on investment (ROI) for the work we do. However, it can
When Google+ first launched, my feelings about it were more or less the same feelings I have about another Star Wars movie. I feel like I should get behind it and try to support it because it seems like a good production team, and I do love the others that came before it. However, I couldn’t
Is the Writing on the Facebook Wall (er, Newsfeed) for Google+? Read More »
Last time I wrote about why consumers want brands and how bloomfield knoble can transfer that understanding into bottom-line impact, but that’s only one part of the overall branding process. This time I want to focus more on brand equity. Before we define brand equity, we need to define brand. A brand is a set
Understanding Brand Equity Read More »
You might not think of an insurance agent as a marketer. You might need to think again. I recently had an opportunity to speak with Stephanie South, a State Farm agent in the Richardson, Texas area. I found her business practice and personal dedication and love for her business to be interesting and impressive. But
Community-Focused Marketing Brings Personal Satisfaction Read More »
