To protect the identities of the innocent, and in order to avoid risking libel by naming the guilty, all names in this blog have been changed. Earlier today, a coworker of mine here at bloomfield knoble was thrilled to hear that he’d won a major sporting league’s social media contest. The entry was as simple …
At bloomfield knoble, we have to handle and interpret a lot of data. This data may come from our own marketing research, from the client or from third-party sources. Whatever the origin of a particular data set, it’s not very useful in its raw form, which is why analysis is so important. By using analytical …
Research is one of the most important things we do at bloomfield knoble. In many cases, it’s the first thing we do when working with a new client or project. In fact, it’s the R in our RUDE system, which is why it’s so important that we get it right. Let’s start with the basics …
Clients and coworkers often ask me if they should use social media to build their business. The answer is pretty simple. The Internet is throwing a cocktail party and everyone’s invited. If you’re not there, the other attendees are going to notice. Why wouldn’t you go? Most importantly, everyone you want to talk to is …
A great interview by Laura Spinney in New Scientist magazine (issue 2934 | September 14 – 20, 2013) worth reading. David Howes directs the Centre for Sensory Studies at Concordia University in Montreal, Canada. His upcoming book, with Constance Classen, is Ways of Sensing: Understanding the senses in society (Taylor & Francis). With every more pressure to vie for …
Vote for bk Daily And You Could Win 25,000 AAdvantage Miles DALLAS – September 6, 2013 – Dallas-based strategic advertising agency, bloomfield knoble, advanced to the semi-final round of American Airlines’ (AA) video contest, “Flights. Camera. Action.” Public, online voting begins today, September 6, 2013, at https://secure.fly.aa.com/fca3/GalleryEstablished. The contest features videos from companies and non-profits …
bloomfield knoble Advances To Semi-Finals In American Airlines Video Contest Read More »
I think one of the hardest things in advertising is figuring out how to market to kids. Picasso once said that he spent his entire life trying to forget what he learned so he could draw like a kid again. Getting on a kid’s level isn’t just true in advertising, it’s also especially true in …
I usually don’t shill specific products, but when I find something that I think is really cool, I like to share. Thanks to an article by Nic Halverson of Discovery, that something is Sugru. Described as the love child of super glue and Play-Doh, Sugru is a multipurpose silicone rubber that self-adheres to almost all materials and …
I usually don’t shill specific products, but when I find something that I think is really cool, I like to share. Thanks to an article by Nic Halverson of Discovery, that something is Sugru. Described as the love child of super glue and Play-Doh, Sugru is a multipurpose silicone rubber that self-adheres to almost all materials and …
Hopefully you are reading this on a mobile device at the airport, because you are on your way to the Digital Signage Expo in Las Vegas. And hopefully you are on your way to the Digital Signage Expo to hear me speak in a seminar (specifically, Digital Out of Home and the Changing Media Landscape: …
