Business Strategy & Planning

Children's Book Publisher Dedicated to Marketing Children's Books in New Ways

Business Strategy & Planning, Print, The Science of Marketing, Uncategorized / By

I had the pleasure of spending some time speaking to Laura Rivas, Publicity, Brands and Consumer Outreach Director with Candlewick Press. Candlewick Press is an unusual entity in the world of children’s book publishing. They are an independent publishing house and are employee-owned.  Candlewick and its sister companies in the United Kingdom and Australia make …

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Children’s Book Publisher Dedicated to Marketing Children’s Books in New Ways

Business Strategy & Planning, Print, The Science of Marketing, Uncategorized / By

I had the pleasure of spending some time speaking to Laura Rivas, Publicity, Brands and Consumer Outreach Director with Candlewick Press. Candlewick Press is an unusual entity in the world of children’s book publishing. They are an independent publishing house and are employee-owned.  Candlewick and its sister companies in the United Kingdom and Australia make …

Children’s Book Publisher Dedicated to Marketing Children’s Books in New Ways Read More »

bloomfield knoble Targets 'We Care' Support on NRDC

Business Strategy & Planning, Getting Ecofriendly, Marketing, Strategy & Fishing, Social Media / By

DALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October. NRDC is a national environmental action group claiming 1.4 million …

bloomfield knoble Targets 'We Care' Support on NRDC Read More »

bloomfield knoble Targets ‘We Care’ Support on NRDC

Business Strategy & Planning, Getting Ecofriendly, Marketing, Strategy & Fishing, Social Media / By

DALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October. NRDC is a national environmental action group claiming 1.4 million …

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Entering into collaboration as an honest partner has its rewards

Business Strategy & Planning, Uncategorized / By

“Splitting up the Pie,” as (they) say, is not easy. That is where collaboration between two or more companies usually falls apart. For nearly 20 years I have helped develop collaborative relationships to build business, portfolio, team skills and to broaden the breadth of this agency. It has, without a doubt, been one of the …

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Three Things You Didn’t Know You Could Do On Twitter

Business Strategy & Planning, Social Media / By

Twitter is what you make of it. If you’ve ever heard anyone say that they think Twitter is useless, it means they haven’t spent much time on it, or worse, they’ve followed people or organizations who aren’t tweeting anything of any interest to them and haven’t reached out to build their own follower base. Besides …

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Three Things You Didn't Know You Could Do On Twitter

Business Strategy & Planning, Social Media / By

Twitter is what you make of it. If you’ve ever heard anyone say that they think Twitter is useless, it means they haven’t spent much time on it, or worse, they’ve followed people or organizations who aren’t tweeting anything of any interest to them and haven’t reached out to build their own follower base. Besides …

Three Things You Didn't Know You Could Do On Twitter Read More »

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